On 10th January 2019, Google has blacklisted the keywords related to Ethereum (ETH) on their advertising platform i.e. on Google Ads.
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— Google (@Google) January 15, 2019
According to Google, the Ethereum is not eligible to tag ads on the sites despite their policies Google do not confirm Ethereum in their keywords list. On 9th January they wrote in their tweet that they saw a hard stop on Google ads containing the keyword Ethereum.
Google tagged the advertising platform’s official account in the tweet, asking whether they had introduced any new policy changes.
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— Joseph Lubin (@ethereumJoseph) January 15, 2019
The Google account has replied of these comments stating that cryptocurrency trades focusing on the United States and Japan can be advertised on the platform while focusing on different nations could be the explanation behind the promotion dismissal. While Decenter is situated in Belgrade, Serbia, it doesn’t give benefits as a crypto trade or exchange.
— Walter L Colley ll (@colley_ll) January 15, 2019
Further, when the startup clarified that they are a gathering of engineers doing brilliant contract security reviews and that they were seeing a mistake message when endeavoring to utilize “ethereum improvement administrations and ethereum security reviews” as watchwords, the official Google Ads account addressed that they were not ready to preemptively affirm that the “Ethereum” catchphrase was qualified to trigger advertisements.
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— Google (@Google) January 10, 2019
“We’d recommend that you refer to the ‘Cryptocurrencies’ section of our policy on Financial products and services.”
Google Ads states that according to their referral policy “due to the complex and evolving nature of regulations related to cryptocurrencies and related products and services,” the company only allows advertising mining-related services and cryptocurrencies exchanges. The latter is approved for promotion only in Japan and the U.S., however.