Everyone knows that Google, the US search giant is certainly the most prominent search engine around the world. Majority of searches are performed through google only, this proves that Google can Build or destroy any online site/business. Modifying its ranking algorithm can make a website invisible overnight and cause traffic to drop, which is exactly what happened after the main Google search feature was updated last week.
Google recently rolled out the June 2019 Core Update with the release of this update, the effects were quite visible after 24 hours of the update. Though this wasn’t a pleasing update for top cryptocurrency news sites, Change in Google’s algorithm comes as a disastrous effect on CCN. CCN announced that it has suffered a huge loss, dropping over 71% of its traffic just 24 hours.
The founder, Jonas Borchgrevink, said in this article that their stories no longer appear on the search engine news. It is a hard blow that may be too difficult to dismiss; therefore, Borchgrevink claimed that they were retreating for good.
Not just CCN, CoinDesk and Cointelegraph were also affected. According to the Data from Sistrix, an SEO company, show that CoinDesk lost approximately 34.6% of the traffic in the recent update, while Cointelegraph lost up to 21.1%. It is necessary to say that these figures are only an evaluation and are not confirmed.
What could be the cause of the damage incurred? Why did not these sites receive a warning if they are/were doing something wrong? How could a simple search algorithm update multiple sites? Is Google really transparent? These are some of the questions to which Borchgrevink and other owners and operators of affected sites would like to receive a response.
You could say that this is a crypto offensive move by Google, but statistics show that the update also affected some non-crypto sites. And a series of crypto websites, including TheCoinRepublic News, gained some momentum after the update. Therefore, the theory of a cryptographic witch hunt may not be entirely true.
As per the analysis, it has come into light that CCN.com has violated Google guidelines as a result of which their site faced such a devastating decline in the traffic. CCN was penalised Google spokesman said the sites could have been penalized because they broke certain rules that determine the direction of the traffic includes the publication of “automatically generated content”, the addition of “text or hidden links”, “the loading of pages with irrelevant keywords”, “participation in link schemas “,” creating pages with little or no original content “and” sneaky redirects ” and so forth.
As indicated, one’s loss is another’s gain, others such as the Mirror, the Sun, the Huffington Post, and ours have achieved some notable percentage of traffic after the update. TheCoinRepublic has witnessed a strong upsurge of above +1600% in site ranking, outperforming various sites, due to quality SEO, backlinks, content. This could be a reason for the surge in ranking and traffic on thecoinrepublic. Though we cannot confirm if Google is targeting crypto or not, The questions like what’s wrong? What is to be done to avoid these conditions? They had done something wrong or they’re the victim? Till any information is provided, we would only adhere to assumptions of probable root proposed by specialists.