Home blockchain technology Blockchain Will Solve The Data-Privacy Problems, Claims Cambridge Analytica Whistleblower

Blockchain Will Solve The Data-Privacy Problems, Claims Cambridge Analytica Whistleblower

  • The Cambridge Analytica scandal is still considered one of the most eye-opening and bizarre moments that have occurred in modern digital history.
  • Facebook claimed it wasn’t aware of this practice, and an outsider researcher acquired the data.
  • Blockchain users can reach the utmost level of anonymity by separating the two types of data.

In this overwhelmingly digitalized world, one of the main concerns that many tech geeks and analysts voice is the breach in our privacy. They are fearful that the unfaithful attitude towards our trust to them will invariably lead the companies we trust to abuse our data.

We are becoming this caste of digital consumers that hand their private credentials to the big corporations like Facebook, Google, and others. And in return, instead of protecting privacy, they hold our data as leverage to get more power, resources, and influence.

Granted, the KYC service providers (Know-Your-Customer-types) need to gather information about their users to exclude terrorist funding, money laundering, and other suspicions. Still, there is a certain point beyond which our privacy threatened.

But according to a former Cambridge Analytica business development director, Brittany Kaiser, who also happens to be a whistleblower having published all the nasty things her company was doing. The not-so-new but still-powerful blockchain technology will undoubtedly change the way we handle our data and improve our privacy.

The Cambridge Analytica scandal

The Cambridge Analytica scandal is still considered one of the most eye-opening and bizarre moments that have occurred in modern digital history, apart from the Snowden scandal probably.

Cambridge Analytica was a British data analytics company that used consumer data for various political manipulations, predominantly to influence the election processes. 

In March 2018, Brittany Kaiser, alongside other whistleblowers working at the company, revealed the firm was collecting millions of Facebook users’ data to make specific effects on the 2016 US election campaign. In the exact numbers, it was around 87 million profiles that abused for this matter.

Facebook claimed it wasn’t aware of this practice, and an outsider researcher acquired the data. According to the company, the researcher claimed they needed this data for scientific research only.

But not many analysts believe in this story. They state that big companies like Facebook, as well as Google, and others who handle billions of users’ data aren’t making sufficient efforts to protect them. And in the case of Cambridge Analytica, they go as far as to claim that the company handed 87 million profiles to the British firm itself. 

Blockchain to save the day

In any case, the analysts don’t trust big companies. And Brittany Kaiser believes blockchain can save the day. In an interview with Cointelegraph, she voiced her optimism that the new digital technologies would prove much better in data consumption and protection of our privacy. 

According to Kaiser, “it’s blockchain tech and blockchain entrepreneurs that are gonna solve a lot of the problems of the data protection crisis.” And the possible solutions are already being suggested. One of the main stress points in this narrative is blockchain’s cryptography and anonymity provided through that level of encryption.

Blockchain users can reach the utmost level of anonymity by separating the two types of data: the one that can sell for marketing purposes and the one that is too private for it.

Blockchain enthusiasts claim that users can securely encrypt the second type of data – the one that contains our individual information like relationships, political views, etc.

On the other hand, the marketable data – generated through web traffic like visited websites, searched products/services, etc. can be sold by the users directly without third parties.

Moreover, Kaiser claims that a couple of countries have taken the data privacy issue very seriously and improved their parliamentary system in accordance to those issues.

In her opinion, Germany and Switzerland are those two countries where data protection is at the top level. While the United States, her home country, doesn’t get the same appraisal from her, claiming that there’s “nearly zero” effort made in data protection.

Blockchain is slowly growing out of the traditional perception that it’s only usable for powering cryptocurrencies. It proves that when it comes to data protection, the effectiveness of production and supply chains, and other fields of activity, digital technology can be a step forward towards improvement.

Download our App for getting faster updates at your fingertips.

en badge web generic.b07819ff

Steve Anderrson
Steve Anderson is an Australian crypto enthusiast. He is a specialist in management and trading for over 5 years. Steve has worked as a crypto trader, he loves learning about decentralisation, understanding the true potential of the blockchain. Join the official channel of thecoinrepublic, For the latest news updates: https://t.me/thecoinrepublic

We Recommend

Top Rated Trading Platforms

Top Rated Cryptocurrency Exchange

Partners

Must Read

XRP jumps around 30% in 24 hours

The price of XRP jumped around 30% in the last 24 hours, at $0.4XRP surpassing the major cryptocurrencies over the week in...

Paradox Group launches new Crypto marketplace

Many blockchains and digital asset companies find it hard to advertise effectively. Not only have these companies been barred from mainstream advertising...

Digital change is essential however we don’t uphold private cryptocurrencies- German Finance Minister

Germany's Finance Minister Olaf Scholz has referenced secretly given cryptocurrencies resources.The European Union (EU), including Germany, is quickening innovative work on the...

Utilizing blockchain to screen the COVID-19 vaccine supply chain

Blockchain offers a changeless, decentralized information base that can enable all gatherings to ensure that antibody supplies are being put away and...

Leaked Citibank details Reveals Bitcoin Could Rocket To $300,000 Price By End Of 2021

Bitcoin has detonated in the most recent couple of weeks, adding to increases through 2020 that is seen more than twofold in...

Airbnb plays blockchain popular expression bingo in $ 1B IPO documenting with SEC

Crypto firms are genuinely attempting to restore the gravely hit travel area utilizing conveyed record innovation. The record rolls out an elite of...

Related News

Prosecutors Seek Harsh Sentence for Fraudster Behind Celeb-spruiked ICO

Federal authorities proceed to press charges for a long jail term against Contra Tech’s Robert Fakras on the grounds of fraud ICOHe...

A new Blockchain Project of Germany’s Central Bank is Under Progress

Bundesbank further detailed that the main purpose of Blockchain project is the establishment of an approach towards a decentralized networkA German politician...

Cambodia “Bakong”- A Joint Venture of Central Bank with a Japanese Firm

CBDC(Central Bank Digital Currency) has started its operations in Cambodia on 28th. It was developed jointly by Soramitsu Co Ltd of Japan and...

The Advent of Global Blockchain in Small and Medium Business Market

The reports indicates that the leading players involved in blockchain technology come by 2026The safety in transactions is also one of the...

Brazilian Agriculture Giants have Joined the Blockchain Platform to Track Grains

Agribusiness giants like French Dreyfus Company (LDC), Cofco International and Dutch multinational Glencore Agriculture will participate in this projectThere were around 500...