Foodpanda To Be The World’s First Blockchain-Powered DOOH Advertising Campaign by Aqilliz

Priyanka Kulkarni
Priyanka Kulkarni, post-graduated in Business Administration holds worthy experience in market research and investment banking. She is passionate to flaunt her perception towards cryptocurrencies.
  • To inscribe this opportunity, Aquilliz inaugurated its partnership with an electrifying pilot with a prominent mobile food delivery platform, foodpanda.
  • Aqilliz as a blockchain solutions provider provides smarter, efficient and reliable marketing efforts.
  • Moving Walls, an advertising technology company based on Southeast Asia is headquartered in Singapore with a network of over 200 media owners and 30,000 media sites.

Aquilliz a leading blockchain solutions provider announces collaboration with Moving Walls, a global advertising technology company, to introduce the world’s first blockchain-powered Digital Out-of-Home (DOOH).

To inscribe this opportunity, Aquilliz inaugurated its partnership with an electrifying pilot with a prominent mobile food delivery platform, foodpanda.

About Aqilliz 

Aqilliz as a blockchain solutions provider provides smarter, efficient and reliable marketing efforts. This blockchain provides the unrivaled benefits of security, transparency, and immutability to the massive corner of the digital marketing ecosystem. Ultimately, this empowers brands and media partners to better enhance campaign performance.

The CEO of Aqilliz, Gowthaman Ragothaman addressed that the OOH space vastly disintegrated than digital advertising. A lot of effort is needed to streamline the existing infrastructures. The partnership with Moving Walls will support to establish the potential of blockchain as a possible solution.

About Moving Walls

Moving Walls, an advertising technology company based on Southeast Asia is headquartered in Singapore with a network of over 200 media owners and 30,000 media sites. Moving Walls serves to prominent clients including Epson, Volkswagen, Snickers, Shopee and many more.

The Founder and Group CEO of Moving Walls, Srikanth Ramachandran notified that with the use of Zilliqa blockchain, the campaign will influence smart contracts to provide a reliable, transparent ledger for media owners and buyers.

Aqilliz’s sole organization provider, Zilliqa is a high-performance, high-security blockchain platform. That is responsible for the development of customized solutions for Aqilliz’s business partners.

To better optimize customer engagement, the foodpanda has been heading the digital initiatives by implementing blockchain technology. Launched in 2012, as a leading mobile food delivery platform, foodpanda has over 150,000 restaurant partners across APAC. Currently, foodpanda has expanded to offer more service in its platform including grocery deliveries 24×7.

To provide greater transparency to the global DOOH market whose value is expected to be  US$32.1 billion by 2025, the pilot will endeavor a  real-time view of campaign performance, allowing brands to track whether their purchased advertising commercials were utilized.

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