- KFC (Kentucky Fried Chicken) has stepped forward to employ blockchain technology for digital advertising and media buying purposes.
- By employing Blockchain technology it mainly wants to exploit data with utmost accuracy and seeks to resolve fraudulent issues with more accuracy.
- Ozge Zoralioglu, CMO of KFC believes the leverage of blockchain-tech will create a positive impact on the functioning of their supply chain.
Blockchain is continuing to gain recognition for its innovative technology amongst the majority of the enterprises worldwide. Its features including data encryption and high security are to be credited for the wondrous growth the tech has witnessed over the past years.
KFC (Kentucky Fried Chicken) has stepped forward to employ blockchain technology for digital advertising and media buying purposes. By doing so, it has created a record to be the first one across the quick-service restaurant (QSR) to employ this distinctive platform.
This move of KFC signifies its efforts to imbibe trust in the advertising supply chain. It seeks to add efficiency and high digital ad transparency. The blockchain technology’s decentralized nature and shared ledger approach are enough to clarify doubts as to why KFC has opted for this technology. In other words, KFC looks forward to exploiting real-time data and analytics to generate disruptive communications strategies and campaigns. The brand seeks to do this without denying the security and privacy concerns. It wants to fully acknowledge the concerns posed by advertisers, publishers, and mainly the consumers.
Blockchain-based solution expected to enhance increased efficiency and data accuracy
Apart from the need to admit the privacy concerns, the brand seems to have employed Blockchain technology for other main reasons worth highlighting. KFC has built few expectations with this tech in enabling it to be beneficial to its maximum extent. By employing Blockchain technology it mainly wants to exploit data with utmost accuracy and seeks to resolve fraudulent issues with more accuracy.
KFC believes Blockchain-tech will help the brand increase its visibility and transparency. Hence, enabling it to exploit data with high accuracy. The distribution of more timely messaging, reduction of the load in any communication, maximization of ad placements is the few features it seeks to fulfill. Additionally, optimization of the advertisements revenue is another noteworthy feature it seeks to enable.
Besides wanting to enable accurate data, the brand wants to resolve fraudulent occurring. To achieve this, it looks forward to enhancing a trustworthy supply chain. It trusts Blockchain technology will bring high transparency to the digital ad supply chain. As on this technology no ad delivery or placement will go un-updated in real-time.
Ozge Zoralioglu, CMO of KFC believes Blockchain will enhance authentication
Chief Marketing Officer of KFC, Ozge Zoralioglu acknowledged the exponential disruption the global communications industry has experienced over the past decade. He was found praising the Blockchain for having set another revolution. Marketers in the past times have been collecting data from various sources and have run a campaign based on the incompatible insights. But at present, a need has arisen for these marketers to understand the consumers, who are believed to be the origin of the data source. Furthermore, Zoraliogly added that the Blockchain technology eases this process by helping to get original information all by themselves from the target audiences.
CMO of KFC further admitted the benefits blockchain technology can offer them. It is a matter of satisfaction to them that the information will now be fully authenticated and credible. Hence, he believes the leverage of blockchain-tech will create a positive impact on the functioning of their supply chain. Alongside, the overall enhancement of transparency and trust.
Managing Director of Hearts & Science MENA, Fadi Maktabi stated his excitement regarding KFC employing blockchain technology in the region. He stated that this is the ideal time to proceed with this technology. Mkatabi believes they will now be able to gain additional access to the region’s media supply chain.