- On 13th July 2020, Travala.com announced the addition of Basic Attention Tokens (BAT) to its platform.
- Travala.com also announced a global marketing campaign that will be promoting and advocating Travala.Com through privacy-maintaining Brave ads.
Travala.com founded in the year 2017, Presently, it has become the world’s leading cryptocurrency-friendly travel booking service. On 13th July 2020, it announced the addition of Basic Attention Token (BAT) to its platform. Not only this, but they also announced a global marketing campaign that will be promoting and advocating Travala.Com through privacy-maintaining Brave ads.
There are more than 15 million active users who operate the Brave Browser. Travala.com is one of the best companies in the business. They have grown and established in strides as backed by industry – giant Binance. Currently, it has 2,000,000+ properties in 230 countries. The company is well known for its variety of payment methods. It accepts 28 leading Cryptocurrencies along with the traditional payment methods.
The use of Basic Attention Token (BAT) in Travel Shopping
In addition to this announcement, Travals.com also stated the use of Basic Attention Tokens. It said that the users could use these tokens to support their favorite content creators via Brave rewards. Their use doesn’t just stop here. These BAT tokens can also transfer from one digital wallet to another. Along with these two utility features these Basic Attention Tokens enables users to book over 2,000,000+ properties and 600 airlines globally.
70 percent of the ad revenue rewarded in BAT to those Brave users who opt into privacy-preserving Brave ads.
The CEO of Brave, Brendan Eich, told that he and his team thrilled to work with Travals.com as it joined hands with Amazon and Intel.
Travala.com’s future Goals
By adding BAT and launching the Global Marketing Campaign, Travals.com aims to alter the future of online travel booking and bring along mass cryptocurrency adoption. They believe that in order to bring this change they should promote their company via major league players and thus, Brave.
According to reports, Travala.com partnered with Emurgo – a global blockchain technology company providing solutions for developers, start-ups, etc and with Expedia – an online travel shopping company. Hence, this partnership with Brave marks its third partnership in the first half of July.