- Cinedigm has integrated the Theta blockchain network to rewards creators and viewers of CONtv Anime
- The users are expected to receive the rewards that will be featured in ThetaFuel (TFUEL) tokens
- Theta blockchain network’s growth has been observed soaring in recent days
Cinedigm, a prominent American content distribution firm, has applied to integrate blockchain to one of its streaming channels. For the integration, the firm has partnered with Theta Labs, a decentralized video delivery network. However, the content provider firm has plans to integrate the network’s P2P streaming technology. Indeed, the integration will help the firm to reward its CONtv Anime channel users. It is known that the channel airs a wide range of anime series and movies. And now the users watching contents will also receive the rewards along with the users who are sharing contents.
Cinedigm will feature micropayments in ThetaFuel
Cinedigm, the firm behind CONtv Anime, will be featuring micropayments in TFUEL crypto tokens. TFUEL is one of the two native tokens in the Theta blockchain, which will now be used as a reward for sharing content by utilizing bandwidth and computing resources. Moreover, the fans watching such shared content on the channel will also receive rewards. According to the official announcement, the viewers will be able to earn up to $15 in tokens per month by simply watching the contents on their browser.
What does the content provider firm intend?
Integrating Theta’s blockchain technology will help Cinedigm to boost user engagement and monetization at a low cost. According to Theta, its streaming solutions help reduce the content delivery cost by at least 50%. According to Tony Huidor, the content provider firm sees the partnership as a long-term opportunity. Further, Huidor explained it is a critical differentiator in the industry that could contribute to sustained viewer growth and engagement in the premium OTT segment.
Furthermore, it is revealed that currently, the first integration will only reward for watching the content and relaying it to other users. However, in upcoming integrations, it is expected that the users could witness rewards used to unlock additional content or unique experiences for token holders.
Theta witnessing accelerated development in recent days
In recent days, it is observed that the Theta blockchain network has seen few soaring developments. The network has attracted many collaborations from Fortune Global 500 firms like Google and Samsung. With the network’s growth last month, we also observed that the THETA token entered the top 10 cryptocurrencies by market cap.
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