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SuperWorld offers a blockchain virtual land with more than 64 billion unique plots. The platform allows its users to create and discover unique augmented reality (AR) content. Moreover, such real estate can be traded, collected, and curated. The platform is mapped over the entire globe’s surface, as the users can purchase any place in the world. Buying real estate on the platform allows the user to own a one-of-a-kind virtual token and makes them a stakeholder on the platform and share in revenue created on their plot from users activity. Such activities include in-game purchases, transactions, advertising, eCommerce, digital commerce, and gaming. Moreover, SuperWorld releases NFTs or Non-Fungible Tokens from their tiny boxes.
Recently, Abhiruk Bhattacharya, the community manager at The Coin Republic, caught up with Hrish Lotlikar, the co-founder and CEO of SuperWorld. The session covered how massive SuperWorld is and what it facilitates. Moreover, Lotlikar shared his idea behind the creation of virtual land.
What makes SuperWorld unique?
Five years ago, I started rogue initiative studios, which is a film television gaming and virtual reality studio in Hollywood. My co-founder produced the Call of Duty, Modern Warfare series and ghosts. And my production partner is Michael Bay, the action director who’s known for Transformers – The island, Armageddon, Pearl Harbor. So at rogue initiative, we do franchises that go across feature film, television, gaming, virtual reality, all the way to amusement park rides and toys, and rogue initiative is backed by all the top AR VR venture capital funds in Silicon Valley and globally.
So I came from the AR VR industry and spent a lot of time there. And you know, what happened was Pokemon GO came out about five years ago and became this worldwide sensation, as you know, almost anyone in the world knows, a lot of people don’t know. But it was the fastest company in history to hit a billion dollars in revenue. And a lot of other people don’t know that Niantic, which is the name of the company, had one of their best years ever this year. So they’ve been growing and doing extremely well.
And back then, we thought to ourselves, you know, what if we can’t build the next Pokemon Go? What if we could build a world? What if we could build a place where the next 1000 Pokemon go gets built on top of it? And that was the vision for SuperWorld, and I co-founded SuperWorld with my co-founder. His name is Max Woon.
What we thought was, let’s build a world. So if I come to Mumbai, London, Paris, Beijing, Tokyo, anywhere in the world, you could say Hrish, check out my world, and I could walk around, and you’ve left me things. You’ve left a hologram of yourself somewhere fully interactive, and I can talk to you. You’ve left photos and videos in different places. You’ve left NFTs all over the world that I can buy and discover, and I can also sell my own. But every one of these worlds is a filter on top of the real world. There can be an infinite number of filters, so any location in space can have an infinite number of items depending on what filter You’re looking at.
So the first part of the SuperWorld analogy is Pokemon Go, which is an analogy for adding digital information to the real world. The second part of the super world analogy is Foursquare, which is an analogy for data. On the data side, we believe in permission use of data, data sovereignty, data integrity. I have two kids. And the thing I want to do is I want to build a world that enhances their real-life; I don’t want them to be sucked into a virtual world. That’s what makes us different.
What we want to do in SuperWorld is enhance people’s lives and enhance the real world. So you earn crypto when you use the super world. We also benefit the real world. So anytime you buy a plot of land and virtual in SuperWorld this month, we’ll plant ten trees in the real world.
AR and VR are a big part of the virtual world
AR VR is a big part of SuperWorld. So it’s a SuperWorld. We’re leveraging AR VR, blockchain and AI technology. And in our mobile application, as well as in our map, you can already see augmented reality content being added. And so you can add any file type, whether it’s a photo, you can write a message somewhere, you can put a hologram somewhere, you know, we have a very famous digital artist named VESA, who created a whole 3d Museum in Egypt, that you can walk into, and go into his museum and buy NFTs. So the amount of things that you can create and put into AR is limitless.
Outlier Ventures invested in the virtual world
We’ve been really fortunate that we’ve, you know, have a number of investors and partners that are very excited about our mission. We’ve been, you know, Very excited about building a world that empowers people and enhances people’s lives and enhances humanity, as I said, and leveraging these technologies. We’re very excited about Outlier Ventures. Tim Draper is involved in SuperWorld. We have Bob Metcalf, who’s the founder of Ethernet, the creator of Metcalfe’s law. We have Stephen Wolfram as a partner. And we’re partnered with Wolfram blockchain labs. We have SOSV, which is one of the most active investors globally, very active in Asia and New York, and very globally involved in our investment group, along with red beard ventures. You know, we have a number of Investment Partners worldwide, we’re, we’re raising more capital right now.
I think what we are very excited about, the Outlier partnership, is we’re moving into tokenization in the Q4 of this year, and we’re working on that right now. And they’ve been extremely helpful as we strategize with the right partners about bringing those partners into the fold here in the super world and our, you know, token design and strategy to empower the ecosystem that we’re building. I think that there’s a lot of things that we’re doing in the SuperWorld that have some proxies out there.
VR wave is already here
People are finding a price point that you know, and the typical parent is acquiring a VR headset for their child. And more and more people are acquiring headsets for themselves for entertainment to watch movies, not to start doing work and socializing. And I think that price point will go even further down from where it’s at.
As well, as you know, on the hardware side, as it comes to mobile technology. We see large investments from Apple and Google and Facebook and Niantic, and others. On the software side and on the hardware side, like Snap getting into, as well deep into the hardware side, they’re in AR. So as you see all these investments take place, I think what you’re going to find is that the headsets will become VR headsets. And you’re already seeing that with Oculus Quest, they have a pass-through feature, and they’re now allowing developers to build on to pass through so you can see VR as well as you’re going to see AR through pass through on the quest. And soon, the next device, you’re going to see AR with VR functionality.
And so when we have, you know, actual VR devices, which are coming very soon, I’d say in the next year two, you’re going to see people in their daily lives utilize a headset, that’s going to allow them to do AR, as well as enable them to go into full VR mode and play with their friends. And when that happens, you’re going to see the daily use of headsets. At which point I think you’re going to see mass adoption pretty quickly, and the SuperWorld’s going to have a lot of content out there to see it.
SuperWorld’s next move is towards tokenization
I’m really excited about our move into tokenization, and in Q4 of this year, we moved into decentralized finance. I think the idea here is that the super world is, you know, in and of itself. Our platform is composed of NFTs. So our platform is built on NFTs, which are much bigger than just NFTs.
We’re a world where you can create, discover and monetize anything. And, we’re also allowing and enabling our users to create their own digital assets and create other ways of monetization. And the exciting part of that is that it all leads into decentralized finance. And so that is going to be a very exciting next step for us is enabling our creators or community to be involved in financial transactions, to be able to create more and more assets, to be able to develop autonomy for themselves economically, and to be active in our community and be able to thrive.
And again, you know, we’re already showing this, and you know, we’ve demonstrated it with the Flint Water thing we’re doing. We’re doing reforestation in the Amazon, and we’re helping with climate change. I’m really excited about how we keep showing how activity and the SuperWorld can benefit humanity and help us accelerate positivity in the real world.
The team behind SuperWorld is full of energy. Not only allowing their users to purchase real estate in the virtual world, but the project is also helping to enhance the real world. SuperWorld is benefitting the entire humanity and spreading positivity across the planet.
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