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- AMC delivers on its promise of gifting its “I own AMC” NFTs to its shareholders.
- The NFTs also act as a coupon where it provides exclusive discounts & offers.
- Earlier, AMC started accepting Dogecoin along with others while stating that cryptos made 14% of the online payments.
While many celebrities use NFTs as a means to exclusivity of sharing the bonds with special fans & where many artists use the format to launch their special art forms, AMC did something unique for its shareholders.
Last the movie theater giant was all over the news for its initial meme frenzy while sending its price to the moon. Once again the company is back into the news circle as it has delivered on its promise of gifting a NFT to its 580K shareholders that reads “I own AMC”.
The company had invited its shareholders to register via its investor connect portal with Dec 31 being the deadline. AMC had its NFTs minted on Wax, a platform designated to create a high volume of applications like NFT air drops & video games based on blockchains. Consequently, on Jan 18 the company deployed its tokens of exclusivity to more than 580,000 shareholders.
The CEO of AMC, Adam Aron confirmed the deployment through twitter, mentioning that the Wax wallet & the NFT tokens were free & valid for a span of 1 year, while also thanking the shareholders & asking them to hold the tokens proudly.
According to the official message from the company, the tokens deployed by AMC are tradeable. However, in holding the NFTs includes a special set of perks, including the special discounts & other benefits valid in their theaters.
This isn’t the first time that AMC has used the Wax platform. Last year, in its collaboration with Sony Pictures, the company decided to mint & distribute 86,000 tokens of Spider Man for customers who purchased the tickets to “Spider-Man: No Way Home”. Wax is a famous platform used by many other brands including Atari, Hasbro, Mattel to introduce their collectibles to their customers.
The movie theater giant also unveiled its plans to introduce cryptocurrency as a means to payment where it acknowledged top tier currencies including Lite coin as a means to payment. However, following a social media push from fans, it later decided to add support for a popular meme currency, Doge coin.
Before accepting Doge, the CEO in november stated that all cryptocurrency transactions made 14% of the total online payments for the theaters while also adding support for the Doge killer, Shiba Inu token.
Steve Anderson is an Australian crypto enthusiast. He is a specialist in management and trading for over 5 years. Steve has worked as a crypto trader, he loves learning about decentralisation, understanding the true potential of the blockchain.
