- More than 20,000 people applied for South Korean convenience shop CU’s non-fungible token (NFT) collectibles airdrop event for White Day, a local love festival.
- Customers who purchase items and top up their membership points will receive a random ticket for a chance to win LayLay’s NFT art piece and many more prizes.
- The NFT exhibition will be held on March 6.
In Japan and Korea, March 14 is known as White Day, and men repay the favor to women who had given them chocolates on Valentine’s Day a month earlier.
To cater to youthful consumers interested in digital token collection, South Korea’s top convenience store brand CU will issue non-fungible tokens (NFTs) in conjunction with popular musician LayLay.
In Korea, NFTs have been enthusiastically adopted by the retail industry as a whole. Shinsegae, a retail major, wants to produce 1,000 NFTs or photos themed after its shop branches and deliver them to winners of a mobile app contest. The exhibition will be on March 6.
In honor of heros
CU said on Thursday that it will collaborate with NFT artist LayLay, the creator of the “minor heroes” series that has been selling out quickly on OpenSea, the largest marketplace for crypto collectibles, to create NFTs devoted to the CU brand.
After making a purchase at the convenience shop, customers may participate in the airdrop event for a chance to obtain one of the 314 available NFTs from three different collectibles made by artist LayLay.
NFTs make use of blockchain technology, which assigns ownership of any unique digital file. They are commercialized in a variety of industries such as music, images, and artwork.
Candy lovers: Learn the probability of a win
According to CU, you have a one in 73 chance of winning the most popular NFT collectible, Candy Lover.
The concept of CU’s first NFTs will be a hero with special forces – a “candy lover” who encourages love by sending candies, “one plus one” who provides the same product with every item bought, and so on. and the “caramel camel,” which brightens the mood by handing people caramels. The convenience store chain will give 314 heroes NFTs in total.
CU previously saw a 37.4 percent rise in sandwich sales as a result of a cooperation with cryptocurrency project MiL.k, in which consumers got tokens for purchasing a specific line of sandwiches and lunch boxes.
Double benefits for people with membership
In March, the shop will host an event where customers may win NFTs using its membership app.
According to the corporation, it thinks that its NFT issue would help its app attract more subscribers by stimulating consumer spending and investment, as well as improving CU’s brand image.
Customers who purchase items and top up their membership points will receive a random ticket for a chance to win LayLay’s NFT art piece, which will be issued to Kakao’s digital wallet Klip in April.
In honor of its baseball club, SSG Landers, convenience shop Emart24 gave pure gold awards in NFTs last year.
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