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On Wednesday, Walt Disney Co.’s chief executive, Bob Chapek, presented the company’s first brand-new cruise ship in ten years, the fruit of the first initiative he championed before the board of directors of the business.
Blend of technologies and personalities
In spite of recent incidents that raised concerns about his stay, Chapek was able to get a three-year term extension on Tuesday with the introduction of the 4,000-passenger Disney Wish. Chapek took over as Disney’s CEO in February 2020.
At a christening ceremony that featured lighting and appearances by Mickey and Minnie Mouse, Ant-Man, Chewbacca, and other characters from Disney’s extensive library, Chapek informed guests that it took more than six years to get the 144,000-ton Wish to market.
“We blend these wonderful personalities and tales with incredible technology to create completely new experiences” on the ship, according to Chapek.
The big theme parks, experiences, and goods division of Disney, which has recovered from the pandemic shutdown, includes the cruise industry.
In the first half of fiscal 2022, operating income increased to $4.2 billion, turning around a deficit of $535 million from the prior year.
Given the premium price that Disney charges, Chapek stated in November that the sector has earned “a double-digit return on investment.” Disney does not disclose what proportion of sales are generated from cruises.
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What do you get on the ship?
According to Josh D’Amaro, chairman of Disney’s parks division, The Wish, the fifth ship in the company’s fleet, “kicks off the greatest growth in Disney Cruise Line history.” By, two further ships will be delivered.
As the new ship sets sail, the industry is striving to regain customers after a 15-month halt brought on by the COVID-19 epidemic.
The Cruise Lines International Association estimates that it could take until the end of 2023 for passenger numbers to approach the levels reached in 2019 when 29.7 million people boarded ships worldwide.
Even passengers who have received vaccinations are still at risk of contracting COVID-19, according to the U.S. In tight quarters on ships, the sickness “spreads readily,” according to the Centers for Disease Control and Prevention.
The AquaMouse, which the business bills as its first attraction at sea, will be used to try to lure tourists to the Disney Wish.
The animated short films starring Mickey and other characters are incorporated into the theme park-like attraction as passengers float through 760 feet (230 meters) of twisting tubes hung above the upper decks.
Families may immerse themselves in the worlds of Marvel’s Avengers and Disney’s “Frozen” through dining experiences. Disney created a hyperspace lounge for adults that is decorated in a Star Wars theme and looks like the star cruisers from “Solo: A Star Wars Story.”
The ship also provides an immersive interactive experience that merges the physical and digital worlds. A Disney Cruise Line software transforms a user’s phone into a digital “spyglass” for exploring new worlds and exploring the night sky for constellations.
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