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- Snapple launches the virtual New York City-style corner mart in the metaverse bodega
On Wednesday, Snapple launches the virtual New York City-style corner mart in the metaverse bodega that will also include a cat. On Thursday crypto news outlet visited, perusing the pixelated aisles and on a scavenger hunt for flying chopped cheeses and Snapple bottle caps.
Per the company’s website, the whole installation procedure is self- proclaimed publicity for Snapple’s latest “Elements” drinks collection. Purchasing the bottles has Web3 Upside to each IRL drink containing a special code to redeem a non-fungible wearable token.
A section of the in-game scavengers offered drink buyers a $1.39 discount code. The discount devalues the cryptocurrency, letting users know they must link their PayPal accounts to withdraw.
This is not the first time a company used Decentraland as an advertising medium. Australian Open in January and created a tennis-themed pop-up for their last tournament. On Sunday, Bud Light announced its metaverse bar around the Super Bowl. And a few weeks later, JPMorgan’s virtual trade show opened up.
Snapple is not the first to enter the Web3 space but earlier in May, Tezos and Polygon-based NFT ecosystem released debut collection OneOf. janThe first effort in what appears to be a massive campaign aimed at people interested in crypto drinks.
On 6th January 2022, reports of The Coin republic state that The Australian Open took a swing at the metaverse with a couple of blockchain-related declarations turning into the principal Grand Slam tennis competition to do such.
With ongoing time and betterment in technology, the Metaverse is gaining popularity, and many technology giants like Microsoft, Apple, and Meta entered the space. These companies are contributing to the upgradation and betterment of Metaverse.
Web3.0 is also on the path of extending its use cases in the market, and some gaming companies have adopted this to increase its use cases and make their product more productive.
Andrew is a blockchain developer who developed his interest in cryptocurrencies while pursuing his post-graduation major in blockchain development. He is a keen observer of details and shares his passion for writing, along with coding. His backend knowledge about blockchain helps him give a unique perspective to his writing skills, and a reliable craft at explaining the concepts such as blockchain programming, languages and token minting. He also frequently shares technical details and performance indicators of ICOs and IDOs.
