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Web 3 Solutions Provider Chain Partnered with Kraft 

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On 22nd September 2022, leading Web 3 software provider company Chain and Kraft Sports + Entertainment announced their partnership. The announcement was made through the official blog post from Chain. In the blog, the Web 3 solutions firm highlighted the key insights of the deal.

According to Chain, the partnership with Kraft Sports + Entertainment came in the wake of efforts toward creating innovative and unique Web 3 experiences for all the visitors—viewers and sports fans—who come to Gillette Stadium. 

The venue is the home ground of the National Football League’s New England Patriots and Major League Soccer’s New England Revolution. 

CEO of Chain, Deepak Thapliyal said the partnership with Kraft Sports + Entertainment was a proud moment for their company. He said the team of Chain is quite excited and keenly interested in aiding the sports and entertainment event management company with their goal of providing high-end experiences for their visitors. The whole project will deploy proprietary blockchain technology belonging to Chain. 

Kraft in Sports Business

The Kraft Group is primarily a group of private companies solely focusing on business interests from professional sports to manufacturing to property development, etc. The company is based in Foxborough, Massachusetts. Kraft Sports + Entertainment also falls under this privately held group of companies. 

The main focus area of the company includes the management of sales, content development, marketing, and even operations, etc. for Gillette Stadium as well as both the football teams. Out of both the New England teams, the company bought New England Patriots in the year 1994 while co-founding New England Revolution. 

Last year in November, Kraft also partnered with Socios. The latter is a famous fan-token platform and the former wanted it to provide unique ways for New England Patriots to win different prizes. Moreover, the winning of prizes would also be said to be dependent upon the sports-related quizzes, etc. 

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