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SNAP of lawsuits and future goals— What hooked the holders?

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  • Seattle schools filed a lawsuit against tech giants for social media harm.
  • Forfeiting advertisers are the key reason for slowing America.
  • 22% year-over-year (YoY) growth recorded in Q3 2022.

According to Reuters’ report, Seattle’s public school district filed a lawsuit against the Big Tech companies claiming they were responsible for the worsening mental health among the students. They claimed that this directly affected schools’ ability to pursue their educational mission. 

The complaint claimed the tech giants purposefully architected their products to trap young people onto their platforms and, in turn, created deteriorating mental health. The schools filed the suit against Alphabet (NASDAQ: GOOGLE) Inc, Meta Platforms Inc (NASDAQ: META), Snap (NYSE: SNAP) and more with the U.S. District Court. 

In the emailed statement, Snap said it works closely with many mental health organizations to provide in-app tools and facilities for users and that its community’s well-being is its top-most priority. The lawsuit seeks compensation for the monetary damages and other penalties. 

Internals of SNAP

The fallout from the advertisers pulling back their digital advertising expenditure has been the key reason for the slowdown in America, due to which the social media platform Snap Inc. (NYSE: SNAP) stock has fallen to fetal lows in 2022. However, the platform continues growing internationally with a 22% YoY growth in its Q3 2022 earning performance. 

The average revenue per user fell to $3.11 compared to $3.49, a year ago. Although the increase in users takes the average, it is attributed to the pullback of digital advertising. Snap has many factors that could strengthen the company in 2023. If the digital advertising market snaps back, it will benefit, naturally. Also the competitors show signs of flattening of the advertising revision, all collectively favoring Snap to grow. 

The chart tale 

Source: TradingView

The SNAP stock prices formed a falling parallel channel with the current price action breakout of the pattern. The upsurge is expected to attain the price level of $12.10, increasing by more than 28%. The volume is observed to be flat, simultaneous to the price rally. 

The RSI escalates to the higher range of 60-70 marking the transition from sellers to buyers, as the holders are accumulating the token for the future rally. The MACD lines penetrate the zero-histogram mark to reflect the improvement in investors’ interest. It also recorded a prolonged participation of buyers as they dominated the market. 

Snap continues to grow, but the outstanding shares grow too along the sidelines. The company is paying out gigantic stock-based compensation, increasing the float and diluting the prices. However, the company is authorized for a $500 million stock buyback program which should slow further dilution. 


The American economy is facing a slow down due to various reasons and all companies from big to small are being trapped. Snap Inc. is trying to pull up but is facing reluctance, due to which the price rise is at a steady rate. The market may surge to the aforementioned prices, if the current pace is maintained. Holders can trust the current zone of $9 to enter the market.

Technical levels

Support levels: $8.10 and $7.36

Resistance levels: $13.03 and $14.06


The views and opinions stated by the author, or any people named in this article, are for informational purposes only, and they do not establish financial, investment, or other advice. Investing in or trading crypto assets comes with a risk of financial loss.

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