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McDonald’s ‘My Happy Place’ Metaverse To Offer Free Yearly Meals

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On June 6, an American fast-food chain, McDonald’s Singapore, announced its ‘My Happy Place’ Metaverse in coordination with Bandwagon Labs. The community will get a chance to make a virtual burger, build virtual space, and enjoy unlimited games. 

A Dive Into McDonald’s Virtual Space 

The partnership of McDonald’s Singapore with Bandwagon Labs, an entertainment media tech company, introduces the first-ever Metaverse restaurant, ‘My Happy Place.’ Both companies collaborated to offer the community with an in-app virtual world.

Bandwagon Labs shared the exciting announcement over X along with upcoming deals.

As per the announcement, the project was scheduled to go live from June 6 to July 7, based on which the future deployments will be implemented. Moreover, McDonald’s has complete control over the new platform. 

The community members exploring the space and participating in the games would get free meals for one year. Uncovering the space, Clarence Chan, the founder of Bandwagon Labs, shared some highlights. 

“The multiplayer ecosystem will permit individuals to interact in real-time and serve as a creative space for individuals. Also, the virtual land will offer daily rewards and various challenges”, Chan added.

The success of the trial will enhance McDonald’s roots in the Metaverse. Furthermore, the fast food chain is already doing well in the Web3 and NFT space.

McDonald Singapore’s Roots in Web3 and NFT

In August 2023, McDonald’s Singapore entered the NFT world by introducing its 2000 free and exclusive Grimace digital collectibles. All the NFT items have their own design and uniqueness. Grimace is McDonald’s iconic character and has been a signature character for over 50 years.

Metaverse

Grimace NFT I Source: OpenSea

According to OpenSea data, the Grimace NFT project was streaming over the Polygon network and holds around 1980 owners.

Moreover, the fast food chain created its presence in the virtual space in 2021 while celebrating McRib’s 40th anniversary and launching its own Metaverse space, McNuggets Land, inside The Sandbox.

At McNuggets Land, coach McNugget invites individuals to play games by finding four McDonald’s signs. Accomplishing the game offers players exciting rewards, including a 100,000 SAND token.

Singapore Metaverse Market Performance 

Singapore is focused on the financial ecosystem and is expanding its roots in the Web3, cryptocurrency, and virtual space.

As per Statista, the Singapore Metaverse market is anticipated to reach $213.1 Million by the end of 2024 and $1,609.0 Million by 2030. Similarly, the global Metaverse market was valued at over $63.45 Billion in 2022 and is expected to hit $803.29 Billion by 2031.

Metaverse is a network of immersive, shared virtual worlds where individuals can interact with friends, play games, and operate businesses. Pokemon Go, Decentraland, and The Sandbox are a few of the most common examples of virtual land.

Disclaimer

The analysis given above is for informational and educational purposes only. You should not take it as financial, investment, or other advice. Investing in or trading crypto assets is risky. Please consider your circumstances and risk profile before making any investment decisions.

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