In 2024, MicroStrategy doubled down on its belief in Bitcoin as a long-term store of value by expanding its position.
The software intelligence firm purchased a staggering 258,320 BTC for $22.07 billion.
This move allows it to reap the rewards of Bitcoin’s growth. The company’s return on investment skyrocketed, marking a 74.3% yield. This solidifies its position as one of the largest corporate Bitcoin holders.
The MicroStrategy 2024 Overview
In 2024, MicroStrategy’s Bitcoin holdings surged, starting the year with 189,150 BTC. By the end of the year, the total had expanded its holdings by an impressive 258,320 BTC.
This strategy goes beyond buying a digital asset; it is part of a broader plan to leverage Bitcoin as a treasury asset.
In a recent X post, Michael Saylor, the Chairman of MicroStrategy, said the company paid an average of $85,450 for each Bitcoin.
The aggressive acquisition strategy paid off as Bitcoin price surged past $100,000 earlier today.
The growth resulted in a substantial increase in shareholder value. The stakeholders earned $14.06 billion annually, or an impressive $38.5 million per day.
Saylor emphasized that most of the company’s purchases came in late 2024. The Virginia-based company embarked on an intense eight-week buying spree from early November to December.
Ongoing Plans for Strategic Bitcoin as Treasury Asset
The Nasdaq-listed company‘s dedication to Bitcoin goes beyond a short-term investment strategy.
It is a long-term plan to build and maintain a substantial digital asset reserve. This new year, MicroStrategy has shown no signs of slowing down.
It continued to purchase Bitcoin, acquiring 1,070 BTC for $101 million. It also announced a strategic plan to raise $2 billion to fuel its acquisition strategy further.
Saylor has remained steadfast in his belief that Bitcoin is not just a store of value but an asset that can unlock significant shareholder value.
The buy-up could end Bitcoin’s correction and push its price to new highs in the long term. Some speculate the asset could exceed its all-time high (ATH) of $108,000 before Donald Trump’s inauguration.
Nation States, Corporations Adopting Bitcoin
The trend of Bitcoin adoption among corporations is gaining momentum.
As predicted by Saylor, corporations are increasingly adopting Bitcoin as part of their treasury management strategy.
As of early 2024, the amount of Bitcoin held by corporations doubled.
In the first quarter of 2024, corporations collectively held 279,639 BTC. By the third quarter, that figure had risen to 361,736 BTC.
MicroStrategy played a major role in this growth. However, companies like Metaplanet and MARA Holdings have also contributed to the surge.
Even smaller firms like KULR Technologies have jumped on the Bitcoin bandwagon. The firm recently announced a $42 million Bitcoin treasury and a 93% yield on its holdings.
The trend is also catching on with nation-states as many now recognize Bitcoin’s growing value.
Analysts predict that Bitcoin could reach $200,000 in 2025. This could be driven by corporate demand, a rise in Bitcoin Exchange Traded Funds (ETFs), and government adoption.
As more entities embrace Bitcoin, the long-term prospects of the coin become ascertained
MicroStrategy is positioning itself to benefit from this trend, making the future of Bitcoin look brighter than ever.
