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We’ve experienced a number of times that a product we ordered is something else when it arrives at our door. A Lehi-based tech company has come to the rescue.
SeekXR has augmented reality capabilities that allow users to scan a QR code simply, and something that you are meaning to buy can appear through the screen of your smartphone.
Jon Cheney, founder and CEO of SeekXR shared that the company plans to enter into another aspect of the emerging technology with immense potential: the metaverse.
With the increase in demand, Cheney said that the company plans to dive more into the metaverse space. Cheney further explained that the metaverse could be as straightforward as viewing a product on your mobile screen to an immersive experience, whether that’s on a (virtual reality) headset or a computer.
Currently, the majority of Seek’s business runs on its ability to visualize an item in real-time.
Cheney brought a QR code to his laptop in his Lehi office. He scans the QR code with his smartphone, and a 3D model of a Nespresso coffee machine pops up moments later.
The model can be moved and placed around the room on his phone screen using its screen, giving an idea of what the product will look like in the room.
According to Cheney, this level of tech can be profitable for retailers. He verified his viewpoint by giving an example. He pointed out that the parent company of Nespresso and the largest food company in the world, Nestle’s sales conversion has multiplied by three with Seek’s 3D assets.
It is also interesting to note that the visualization is done using the web browser of the smartphone instead of requiring users to download an app. This feature makes the user experience more accessible, which is a key feature to the user’s experience, according to Cheney.
Now Prioritizing The Metaverse.
Cheney is prioritizing the integration of brands into metaverse even though his business majorly focuses on commerce. The metaverse Seek talks about specifically combines Seek’s handling of 3D assets and blockchain technology to allow users to utilize NFTs in their preferred platform.
The company has resisted being purchased by larger groups extracting eight-figure offers, which is why Cheney expects Seek to continue its rapid growth. The latest valuation at which Seek is raising capital is around $130 million as of now, said Cheney.
Nancy J. Allen is a crypto enthusiast, with a major in macroeconomics and minor in business statistics. She believes that cryptocurrencies inspire people to be their own banks, and step aside from traditional monetary exchange systems. She is also intrigued by blockchain technology and its functioning. She frequently researches, and posts content on the top altcoins, their theoretical working principles and technical price predictions.
