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Is it time for Apple to make their grand entry into the Crypto space?

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  • Apple is looking for a candidate having five years of work experience in alternative payments with knowledge in cryptocurrencies
  • However there are no insights as to whether it will actually go with the plan of entering the industry and based on the limited content it is difficult to decipher.
  • Apple Coin may soon be in the making and provide millions of users to purchase, trade and invest in its own cryptocurrency

Apple may not be yet to join the cryptocurrency bandwagon like other tech companies, but it is keeping an eye on digital currency. Showing its intent and keenness towards the cryptocurrencies, the tech giant on their job portal have advertised a position of Business Development Management Manager – Alternative Payments. The recruit would be joining the team that’s responsible for Apple Pay and the iPhone Wallet app.

The tech giants company listing said that it is looking for someone with more than five years of experience with alternative payments providers. Although this does not confirm what Apple is looking to do, this does suggest that Apple is paying more attention to cryptocurrency. The page further said that “We are looking for a proven professional in global alternative and emerging payment solutions. “

Interest shown as early as 2019

Apple, which had just crossed the $2 trillion market capitalisation figure in March this year, had shown its interest in couple of years ago 2019 itself, but haven’t actually gone onto advertise for the same before. Jennifer Bailey, the Vice-President of Apple Pay, interestingly in an interview to CNN had said that the company was the alternative mode of payments and its potential. The interest in cryptocurrencies business is on a similar trend like Facebook, who too had launched its own coin Libra in 2020. Or more recently Elon Musk who launched the Dogecoin and have created a storm in the market.

However there is no insights as to whether it will actually go with the plan of entering the industry and based on the limited content it is difficult to decipher.

Apple Positioned to Offer Apple Coin?

Apple Coin will be the game -changer if it does see the light of the day anytime soon. A company that is bigger than economies of countries like Brazil, Canada and Italy is bound to disrupt the digital currency space and pose a serious threat to the popularity of Bitcoin. 

However, the development of such a technology will take its time and to have it on Apps Store take sometime. will It has the potential to take on competition from the world’s most famous digital currency. It might put Elon Musk in two minds as to which currency to buy or hold. The iOS app has grown by leaps and bounds and will only increase with cryptocurrency.

Apple (AAPL), in fact, got its first own digital wallets and payment system in 2014, with the launch of Apple Pay . Apple’s digital wallets was expected to change the dynamics of the mobile payment, but to put an exact number as to the number of people on the using Apple Pay is not available at the moment.

But the fact that Apple is wanting to find new ways to bring crypto into its business ecosystem. This could include allowing types of crypto as a payment method on the App Store, creating a digital wallet for users to hold crypto on their iPhone (not unlike what Samsung offers on some of its phones), or even allowing people to buy/sell crypto through a new app. There’s no way of knowing for sure based on this job listing news that whether Apple’s seriously going to launch its own coin, but speculations are rife with the news.

Better late than never 

Epic Games had taken Apple to court as the company would not allow gamers to pay via cryptocurrency like Bitcoin, Ethereum and Dogecoin to name a few. However, the latest job posting has everyone glued as to what Apple’s next steps will be. It does not have an application that allows users to trade or invest in cryptocurrency. Nor are there payment gateways that allow such alternative payments. 

It is always better late than never to enter a party scene. Bitcoin has gained a lot of traction over the last year and with Apple jumping in the boat will create excitement among its 113 million iPhone users. They will soon be able to make payments via a cryptocurrency of their choice and further trade in them to make profits. 

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