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- CryptoWendyO is part of a new breed of market commentators who chronicle the ups and downs of global markets
- The explosive growth of cryptocurrency, where the rush to cash in has created a $1.3 trillion market, has coincided with the rapid rise of crypto-finance influencers
- Rochelle also aspires to be an inspiration to other women
CryptoWendyO is part of a new breed of financial influencers who are redefining how younger audiences get their financial news and analysis. The woman on the screen, seated in a purple gaming chair with a matching mini microphone in her hand, breaks down the day’s financial news.
Who is CryptoWendyO?
Hundreds of thousands of viewers on TikTok, YouTube, and other platforms know her as CryptoWendyO, and she continues with her latest dispatch on the ground-shifting world of digital currency. The atmosphere is laid-back and pragmatic — part commentator, part coach — in stark contrast to the raucous crypto bros who rule the space with their never-sell and to-the-moon evangelism.
On this day, she warns her audience — many of whom are new to investing — that the crypto projects they care about may not be around in the future. Just because they intend to change the world doesn’t mean they have the resources to do so.
TheBlockchainBoy and BitBoy Crypto promise to demystify cryptocurrency for the masses and are redefining how young audiences get their financial news and analysis. CryptoWendyO is among a new class of influencers narrating the wild turns of global markets, where online personas like TheBlockchainBoy and BitBoy Crypto promise to demystify cryptocurrency for the masses and are redefining how young audiences get their financial news and analysis. CryptoWendyO, like many other women with a large online following, claims she is subjected to constant harassment and abuse, much of it motivated by sexism and misogyny. She does not use her real name in public work to protect herself.
The rapid rise of Crypto Influencers
The explosive growth of cryptocurrency, where the rush to cash in has created a $1.3 trillion market, has coincided with the rapid rise of crypto-finance influencers. The market’s extreme volatility was highlighted this week, as hundreds of billions of dollars in value vanished on news of China’s crackdown on bitcoin mining operations, only to be quickly recovered. Owners of digital coins, on the other hand, represent a diverse range of interests and motivations. Some are attracted by the libertarian spirit, which advocates eliminating centralized financial intermediaries like banks and money transfer companies. Others identify with the entrepreneurship and innovation communities associated with blockchain technology, which is the record-keeping system that underpins cryptocurrency networks.
Many financial world luminaries, including billionaires Warren Buffett and Bill Gates, corporate executives, and government officials, remain skeptical, citing the asset’s high energy requirements and rampant speculation in cryptocurrency markets as reasons to stay away. Despite this, institutional and individual interest is growing, fueled in part by figures such as Tesla CEO Elon Musk and politicians such as Texas Governor Greg Abbott, Miami Mayor Michael A. Robles, and El Salvador President.
Rochelle and other streamers provide a cryptocurrency on-ramp for newcomers as well as in-depth analysis for more experienced investors. They act as a source of information, a trader’s guide, and virtual entertainment, delving into arcane topics and dishing on price chart drama.
CryptoWendyO’s followers
CryptoWendyO, which hosts weekly trading shows on YouTube and posts several videos to TikTok every day, has amassed a sizable following in just three years: 146,000 Twitter followers, 70,000 YouTube subscribers, and 149,000 TikTok followers. Her TikTok audience is roughly 43% female, demonstrating her ability to attract a more balanced viewership in a space traditionally dominated by male influencers.
Tutorials on how to secure cryptocurrencies offline, analysis of token price movement, and explanations of different trading techniques can all be found in her YouTube and TikTok videos. Her fans praise her for her approachability and demeanor.
She also hosts a daily news show, in which she highlights the major events and happenings of the day while providing commentary: In a recent post, she referred to Elon Musk as the most annoying person in crypto, referring to his ability to send bitcoin or other digital assets flying or falling based on his tweets.
Rochelle’s professional stumbling blocks
Rochelle, like other prominent women on social media, is subjected to a barrage of abuse. She described the threats and harassment as horrible. At events, she has threatened physical violence against her; people have messaged me saying they were going to rape her; they said they hoped she died as her father did and that they would harm her young daughter.
Despite the perils of conducting business online, she claims that making connections with people through streaming keeps her going. She also wishes to motivate and inspire other women.
Another prominent crypto streamer, Ben Armstrong, who runs the BitBoy Crypto channels and met Rochelle in 2018, said it’s upsetting to see a friend suffer through the vitriol, but he’s had to fight the urge to defend her online, which he says can exacerbate the situation. It’s extremely aggravating, and you feel helpless while watching it, he said.
CryptoWendyO’s diligence and ability to break down high-level concepts for a general audience are praised by Armstrong. He described her ability to relate to other women and mothers as a welcome and refreshing viewpoint.
Andrew is a blockchain developer who developed his interest in cryptocurrencies while pursuing his post-graduation major in blockchain development. He is a keen observer of details and shares his passion for writing, along with coding. His backend knowledge about blockchain helps him give a unique perspective to his writing skills, and a reliable craft at explaining the concepts such as blockchain programming, languages and token minting. He also frequently shares technical details and performance indicators of ICOs and IDOs.
