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NFT sales for John Cena have been described as a catastrophic failure

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  • Wrestling Entertainment offered 500 $1,000 gold tier packages with Cena’s NFT, but only a small percentage of them were sold
  • On Sept. 12, Cena stated it was a mistake to sell his WWE NFTs at Florida Supercon 2021
  • WWE and Cena have released two tiers of NFTs for the wrestler

Wrestling Entertainment offered 500 $1,000 gold tier packages with Cena’s NFT, but only a small percentage of them were sold. Fans only bought 7.4 percent of the World Wrestling Entertainment, or WWE, non fungible tokens (NFTs) that he made accessible last month, according to professional wrestler and actor John Cena.

According to Cena, it was his mistake to include physical collectibles

Cena said it was a mistake to offer his WWE NFTs as part of a package including physical collectibles — a hat, shirt, wristbands, belt, towel, autographed picture, and the digital collectible — at Florida Supercon 2021 on Sept. 12. The group provided 500 $1,000 gold tier packages with the NFT, but only a small percentage of them were sold.

He talks a lot about failure, and this plan was a failure, according to Cena. $1,000, in my opinion, and that of the WWE, was a reasonable amount. We were mistaken. We were completely incorrect. He went on to say that they sold 37 of them. It was a colossal failure.

Cena and WWE offered two tiers of NFTs for the wrestler: a 24-hour auction of a John Cena Platinum NFT and 500 limited editions NFTs released the next day as part of the aforementioned package of actual collectibles. The platinum NFT reportedly sold for $21,000, with the highest bidder receiving VIP seats to WrestleMania 38 in Dallas or WrestleMania 39 in Los Angeles, as well as hotel accommodations.

There were two types of NFTs

Cena and WWE offered two tiers of NFTs for the wrestler: a 24-hour auction of a John Cena Platinum NFT and 500 limited editions NFTs released the next day as part of the aforementioned package of actual collectibles. The platinum NFT reportedly sold for $21,000, with the highest bidder receiving VIP seats to WrestleMania 38 in Dallas or WrestleMania 39 in Los Angeles, as well as hotel accommodations.

It’s unclear whether the NFT’s price — Cena estimated the digital artwork to be worth around $500 — or the actual memorabilia put off wrestling fans. In July, an entrepreneur held simultaneous auctions for an Apple co-founder Steve Jobs job application and an NFT of the same. The actual paper sold for $343,000, while the NFT received a final bid of 12 Ether (ETH), or $27,460 at the moment.

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