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- PSV Football club has become the first EU-based sports club to receive sponsorship in cryptocurrency
- PSV has announced to receive the entire sponsorship in Bitcoins
- The Dutch soccer club has partnered with Anycoin Direct to hodl the leading crypto asset
- Ultimate aim of the club is to spread awareness of virtual assets
PSV Football club that is also known as the Philips Sport Vereniging is a major Dutch football club from Eindhoven. The club playing in the Eredivisie, the top tier in Dutch football, has become one of the major clubs that hold bitcoin. Recently, it was revealed that the soccer association has signed a partnership deal with a crypto exchange. Moreover, it’s going to be the first of its kind to accept sponsorship entirely in Bitcoins in Europe. The association cited that they are the first of their kind in the EU that will be receiving the sponsorship amount in cryptocurrencies.
PSV Football Club has announced to hodl BTC
On Tuesday, one of the major professional Football clubs, PSV Football club, proclaimed that it is going to hodl BTC. The major Dutch soccer club has partnered with Anycoin Direct, a crypto assets exchange, that will.be helping the association to hodl. Notably, the professional sports club from Eindhoven, Netherlands, plays in the Eredivisie, which is the top-tier in the Dutch soccer.
The official proclamation by the organization further cited that it has signed a unique coalition with the exchange platform. And the entire sponsorship amount will be paid in the coin designed by Satoshi Nakamoto.
First EU club to receive sponsorship in crypto
With the latest agreement and announcement, PSV Foot club has become the first European club that will receive a sponsorship amount in digital currencies. It also has been noted that the soccer giant has worked with virtual currency technology for the first time earlier this year. At the time, the club sold a Non-Fungible Token (NFT) of its 1988 European Cup 1 final victory against Benfica.
On the other hand, Anycoin Direct is a provincial startup from the Eindhoven area. Currently, the EU-based crypto startup is allowing its users to trade about 28 virtual assets. The announcement underlined that now the platform will be the club’s official partner for the next two seasons. Following the scenario, the Dutch soccer club explained that the ultimate goal is to spread awareness of digital assets.
Cryptocurrencies are undoubtedly promising
Cryptocurrencies have gone mainstream amid the global COVID-19 pandemic. According to Frans Janssen, the commercial Director at PSV, the probabilities and the fortune that the world of digital assets offers is very promising. As a club like PSV, in the heart of the Brainport region, they are always innovating, and crypto fits well into the frame. Furthermore, the official announcement enhances that soon after ratifying the contract with Anycoin Direct, the director created Bitcoin wallets to facilitate the coalition.
