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The return of the ever-popular McRib from McDonald’s is on the horizon, not to mention that the barbecue-flavored pork sandwich is celebrating its 40th birthday. To make it even more memorable, the fast-food chain giant has announced that it will be rolling out digital versions of the seasonal treat.
McDonald’s McRib NFT
On October 28, McDonald’s issued a press release that for the first time in the United States, they’re making a nonfungible token iteration of the McRib in celebration of the sandwich’s 40th year. Further, they also made it known that these limited edition NFTs will be rolled out to fans over Twitter this coming November 1.
As for the mechanics for the chance to get one of these McRib NFTs, folks need to follow McDonald’s official Twitter account (@McDonalds). Next is for them to retweet the “Sweepstakes Invitation” tweet any time beginning the first of November until the seventh from their Twitter accounts.
Come November 12, the fast-food chain will be picking 10 individuals who will be rewarded with the said exclusive NFT to add to their collection.
McDonald’s China too
It’s not just McDonald’s in the U.S. that thought of such a promotion. Before this announcement, McDonald’s in China had been reported to have launched their first NFT as well. This is to commemorate the company’s 31 years of being in the Chinese market including the opening of their new Chinese headquarters located in Shanghai.
Additionally, McDonald’s China teamed up with Conflux, which is a Chinese blockchain in creating the non fungible token dubbed the “Big Mac Cube.” Per its description, it is a 3D digital token influenced by McDonald’s branding as this too is the shape of its new Shanghai HQ building.
Reports noted that 188 of these Big Mac Cube NFTs will be rolled out to both its customers and employees adding that these are connected to the Conflux wallet.
McDonald’s China made it clear, though, that the said NFT is only for redemption and display purposes only and called for “prohibition of hype, over-the-counter transactions, and fraud”. For the uninitiated, the government in China is not into cryptocurrency-related stuff like NFT speculation. The communist country’s state-run media even deemed non fungible tokens as a form of hype.
Andrew is a blockchain developer who developed his interest in cryptocurrencies while pursuing his post-graduation major in blockchain development. He is a keen observer of details and shares his passion for writing, along with coding. His backend knowledge about blockchain helps him give a unique perspective to his writing skills, and a reliable craft at explaining the concepts such as blockchain programming, languages and token minting. He also frequently shares technical details and performance indicators of ICOs and IDOs.
