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- Voyager CMO considers crypto a “way of changing the way we interact with money” and urged to “raise the voice of its users further.”
- In 2022, Voyager Digital plans to expand its brand through more video-driven content that promotes customer voices, as well as collaborations that may extend outside the sports industry.
- Voyager aims to make NFTs available to its two million or more consumers across many platforms.
Crypto marketing competition has grown as firms in the field have spent the last year attempting to mainstream their names.
Voyager is an iOS and Android cryptocurrency investment software that connects you to over a dozen crypto exchanges for over 50 digital currencies and offers up to 9% APY on some assets. Voyager’s CMO asked people to review to see if this platform is perfect for them.
“Consumer financial services has always been a major advertiser and player in the media marketing environment,” said Kramer in an interview with Blockworks. “The crypto category, now as it appears, is no exception.”
During an earnings call in October, Ehrlich stated that Alameda Research, which had invested $75 million in Voyager that month, would assist it in becoming more active in the NFT area. He stated at the time that Voyager aims to make NFTs available to its two million or more consumers across many platforms and that they may look into it.
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Voyager’s Functionality
Voyager is a cryptocurrency broker that allows you to trade on over a dozen of the leading cryptocurrency exchanges. It is not an exchange, rather it employs a technology platform known as the Voyager Smart Order Router to provide users with access to dozens of currencies across various exchanges.
Except for New York, citizens of the United States can trade on the platform. Voyager aims to expand worldwide in 2021, so anybody outside the United States may sign up for a waiting list to be among the first to use the platform when it launches.
How to use Voyager?
Voyager is now a platform where users can buy and trade about 70 cryptocurrencies. Kramer says the company is hoping to expand into NFTs and other aspects of the metaverse.
To use Voyager, you must first download the app which is available for both iOS and Android. You create an account and give information for identification verification, which is normal practice for cryptocurrency platforms (and most financial institutions) in the United States.
In June, the publicly listed firm partnered with Nascar driver Landon Cassill, and in September, it partnered with NFL tight end Rob Gronkowski.
According to Kramer, Connecting with people and influencers who can talk about their experiences with cryptocurrency is an important aspect of Voyager’s approach.
Such users of Voyager’s crypto platform may easily spread the company’s message over the internet. According to the CEO, who added that the company will attempt to “raise the voice of its users further” in the future.
Andrew is a blockchain developer who developed his interest in cryptocurrencies while pursuing his post-graduation major in blockchain development. He is a keen observer of details and shares his passion for writing, along with coding. His backend knowledge about blockchain helps him give a unique perspective to his writing skills, and a reliable craft at explaining the concepts such as blockchain programming, languages and token minting. He also frequently shares technical details and performance indicators of ICOs and IDOs.
