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Content is the base at which the internet stands today. The content we consume today has various forms such as text, audio, video, and a lot of time, a mixture of all three, as the current Web2 iteration supports. Although the content is often free, the content creators are the people on whom the business depends on advertising, marketing, and public relations management.
The creator economy is a huge force that has created a uniquely online phenomenon and has crossed the market size threshold of $104-billion at the end of 2021.
Emerging technologies such as DeFi and GameFi have already begun disrupting their respective industries and attracting users from traditional banks and gaming sectors, the creator community soon followed and shifted the paradigm in their operating environments.
With the incorporation of blockchain technology, content creation is changed forever. The leading technology enables users to incentivize content creators, on the other hand helping creators to monetize their talent without becoming the puppet of algorithm-based hosting platforms.
Content Creators Entering The Metaverse Space
A new era in content creation will begin with the development of entirely digital environments- metaverse powered by blockchain on virtual reality and Web3. It would be revolutionary as the talent never got such an advanced set of tools at their fingertips, promoting the raw and revolutionary ideas on the threshold of the real and digital worlds.
Blockchain, the underlying technology of the metaverse, has to offer more than one benefit for content creators since it enables them to deploy various mechanisms for monetizing their talent using the very versatile nature of digital currencies.
It enables users to stake their cryptocurrencies on the creators of their choice, motivating them to create a certain type of content even more.
While others in the ecosystem can pay to access the special content. The users will also have the option to reward their favorite creators in donations.
Basically, the point is there are various options, giving the content creators surety that they will be paid for their content, eliminating the fear of getting their earnings stripped from them by a platform.
Metaverse As The Next Iteration
Metaverse, as we know it today, is the next iteration of the Internet. The fully digital and user-centric environment is bound to boost creativity to the next level.
In addition, content creators will not have audiences as the only source of revenue as all kinds of businesses can’t wait to leverage the lucrative niche and leverage the various options offered by highly versatile, native, and organic ad integrations in virtual reality content.
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Steve Anderson is an Australian crypto enthusiast. He is a specialist in management and trading for over 5 years. Steve has worked as a crypto trader, he loves learning about decentralisation, understanding the true potential of the blockchain.
