FTX, a leading cryptocurrency exchange, has announced a new collaboration with Naomi Osaka. The four-time Grand Slam tennis champion will serve as an ambassador for the platform, assisting in the “accessibility” of Bitcoin and other digital assets.
FTX, on the other hand, announced the news on their official Twitter account. The platform released a commercial honoring Osaka, with a fundamental theme that echoed their mission statement: to make crypto accessible to all.
Osaka took Twitter to announce her new alliance. The tennis champion mentioned NFL icon Tom Brady, who works with FTX for a similar goal with his wife, former Victoria’s Secret model Gisele Bündchen, and NBA star Stephen Curry. Curry became a member of the FTX ambassador team in September, several months after Brady and Bündchen announced their engagement in June 2021.
The ultimate “GOAL”
The crypto exchange has been making inroads into the mainstream, securing key partnerships in the process. Its goal is to promote digital assets. The platform bought the naming rights to the Miami Heat arena, currently known as FTX Arena, in 2021. This was welcomed both inside and outside the industry, and some people saw it as a sign of progress.
FTX just broadcast a commercial with comedian Larry David during the NFL’s Super Bowl. The Super Bowl commercial, like the Osaka commercial, attempted to appeal to a broader audience and to encourage people to invest in digital assets by identifying them with the future of finance or its next step.
Sneak a peek in Brady’s life
At the present, Brady appears to be the most active of FTX’s ambassadors. On social media, the NFL star is quite active and frequently engages with followers and crypto creators.
The NFL legend recently “urged” its partner FTX to contribute BTC to a charity chosen by a fan, according to the New York Post. This individual spent more than $500,000 on a football. After Brady announced his surprise departure from the sport, the item’s value plummeted.
The exchange has yet to respond, but the football would have lost almost 90% of its value even if FTX sent 1 full Bitcoin to a charity, according to the New York Post.
Andrew is a blockchain developer who developed his interest in cryptocurrencies while pursuing his post-graduation major in blockchain development. He is a keen observer of details and shares his passion for writing, along with coding. His backend knowledge about blockchain helps him give a unique perspective to his writing skills, and a reliable craft at explaining the concepts such as blockchain programming, languages and token minting. He also frequently shares technical details and performance indicators of ICOs and IDOs.