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- Replay is a protocol developed on Theta Blockchain, customized to prevent creators from annoyance of monetizing by better command and clarity.
- At present, video streaming’s back-end is often blurry for content creators, involving disbursement of shares, when creators will receive compensation, etc.
- Replay’s prime objective is to offer clarity and control for content creators, and is designed to offer complete visibility into performance of content.
Issues With Video Content Creation
As of now, video streaming back-end is usually foggy for content creators, involving distribution of revenue, how long it takes for creators to get compensation, and precisely how progressive an element of content is.
As the top video streaming platform, Youtube plays over a billion videos on a regular basis. Each hour, 500 hours of fresh content is uploaded. It has over 26.6 Million paid subscribers, and its sum of revenue for previous year is $8.6 Billion.
Video streaming is the spine of platforms such as Twitch, TikTok, Instagram, and several other platforms. It has become a robust business for numerous; however, its finances remain troublesome. There are no sectors for revenue-sharing designs. Every platform is open to establishing its own cluster of rules, while remaining as ambiguous as they desire.
For instance, FB takes as much as 45% of cut through advertisement revenues created from a single content. It disperses remaining 55% between content creators. Disbursement of this 55% is not visible and not precisely traced.
As of previous year’s end, there are around 50 Million content creators who are dealing with a similar issue.
Putting stress no vitality of this obstacle, John Lemp, Nextfund founder, said that, Content creators need a revolt to take the command back from projects which effectively possess their livelihood.
He further added that blockchain allows extreme clarity and that clarity will balance playing field for content creators to take back the command. He thinks that Replay protocol may become this revolt’s spine.
What Vision Is Replay Holding?
Replay’s objective is to offer transparency and give command back to content creators. This protocol is modeled for offering crystal clarity into performance of content.
Entire viewership of content is recorded and fueled by smart contracts via a dispersed ledger. As an outcome, content creators are able to secure immediate payments as soon as content is gobbled up.
For content purveyors such as YouTube, Replay will enable users to streamline their tasks as well as compensate content providers instantly, which kicks out the requirement for manual record-keeping and compensation.
By making it easier for revenue sharing and keeping an eye over content, Replay sees a long-term vision at setting up a “universal meter” for perks on both ends.
Currently, video streaming services are available almost everywhere, but many issues still persist to this day. Theta network is the one working to offer solutions for issues like streaming quality, higher expenses for subscription, etc.
As this article was being written, THETA was trading at a market value of $3.7, bullish by 9.25% in previous 24 hours.
Nancy J. Allen is a crypto enthusiast, with a major in macroeconomics and minor in business statistics. She believes that cryptocurrencies inspire people to be their own banks, and step aside from traditional monetary exchange systems. She is also intrigued by blockchain technology and its functioning. She frequently researches, and posts content on the top altcoins, their theoretical working principles and technical price predictions.
