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The Time when people use the concept of Metaverse to expand their existing businesses or to build businesses based on it, Outerverse is somewhat different
The parent company of Outside Magazine, Outside Interactive, recently launched a campaign aiming to leverage Web 3 to bring inspiration to people, making them spend more time away from screens outdoors. The project is titled Outerverse, which seems to be a concept of Anti Metaverse.
With its emphasis on digital worlds, Web 3 is often seen as the reverse or opposite of the real world. However, according to the chief marketing officer Dmitri Siegel at Outside, this space full of emerging technologies can play its part to do the opposite also by enabling people to get outside of the digital world and build deeper connections and bonds with existence plane of reality that people in Web 3 community have titles as the ‘meta space’.
Siegel is also well aware that such a concept or his type of vision is completely opposite and quite offensive to the space that companies like Meta want people to offer. This is the fact and the whole point here. He said that the concept of Outerverse is itself an anti metaverse, and that’s all about it.
The Outerverse will have a number of components like the most Web 3 technology based campaigns. Earlier this month, it launched a branded NFT marketplace, Outside.io, where all the projects, either inspirational or utility-oriented, have a connection to the outer world. The Outerverse will also have incentivization plans for its users to step outside and move on by offering rewards to reach a certain level or getting at the top of a particular altitude. Siegel often says that nonfungible tokens or passport holders may also gain access to in-person fitness events like bike rides or running clubs in collaboration with famous athletes.
Also Read: Emirates airline launches NFTs as it steps into the Metaverse
Siegel says that OpenSea and such other platforms are not connecting to the community available outdoors. In the mix of everything, the outdoor culture seems to get lost about what’s going out there. External platforms, with the help of creators that the teamwork with along with dozens of magazines that they work with, can create a network that really affects and a place that acts as the destination for the NFTs that are correlated to outdoor culture and the idea of getting outside.
With a background in journalism, Ritika Sharma has worked with many reputed media firms focusing on general news such as politics and crime. She joined The Coin Republic as a reporter for crypto, and found a great passion for cryptocurrency, Web3, NFTs and other digital assets. She spends a lot of time researching and delving deeper into these concepts around the clock, and is a strong advocate for women in STEM.
