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South Korean convenience store CU helps bring booze culture to metaverse

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  • The convenience store plans to provide a delivery service
  • CU is the largest convenience store chain in South Korea
  • It has over 5,800 stores in the country

South Korea’s biggest general store chain CU said on Tuesday it is sending off its liquor brands on JJAANN, a nearby metaverse stage devoted to drinking society.

JJAANN, which calls itself the world’s most memorable corner of the metaverse devoted to everything liquor, gives virtual parlors to clients to appreciate drinking with metaverse diversion, like games and karaoke.

CU will provide banners of its signature alcoholic drinks

CU will give standards of its unique cocktails and bites that JJAANN clients can hang in their virtual parlors. The general store intends to furnish a conveyance administration related to its participation application, Pocket CU, where JJAANN clients can arrange food and tidbits utilizing CU standards.

CU detailed an over 30% flood in yearly deals of liquor in 2021 as additional individuals drank at home during the Covid-19 pandemic. CU is the biggest odds and ends shop chain in South Korea with more than 15,800 stores in the country.

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More about CU Store

CU is a South Korean general store chain that is worked and claimed by BGF Retail. It was shaped after FamilyMart’s establishment permit in South Korea was terminated.

Bogwang FamilyMart changed its name to BGF Retail in 2012 to send off its own general store brand, CU. The thought process of this move was to lay out a Korean style general store for the clients. CU means “CVS for U.” 

Since 1990, FamilyMart had been ruling the South Korean corner shop market for 22 years. Bogwang Group and FamilyMart marked an agreement that expressed that by 2014, FamilyMart needed to completely leave the South Korean market and can’t relaunch the FamilyMart establishment in both South Korea and North Korea until 2016. 

Be that as it may, after FamilyMart’s exit in 2014, the brand has not yet relaunched in the Korean promontory. In April 2019, CU has begun a conveyance administration and amplified the support of 1000 stores in May.

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