Philip Kotler, a well-renowned economist and marketing author, once famously stated that the next generation of successful companies has to change the way of how to approaching customers dramatically. At the very beginning, when Taylor and Ford were pioneers in business development, consumers had only one option to choose from. Subsequent business gurus like Mr Walton, the creator of the Walmart chain, offered its customers a wide range of choices. The following businessmen, such as Richard Branson, went even further by putting the customers on a pedestal, delivering tailored products for each customer’s needs.
However, the present moment is what Kotler calls an awakening in the relationship between the customer and the company. Right now, it is imperative to think not only about the customer but about a broader environment where it resides, which is our planet. While major corporations are still adjusting to Kotler’s current motto, some have already taken the necessary steps to approach their customers in an environmentally driven direction. Join me in today’s editorial, where we will look at two companies, Big Eyes Coin and Binance, who, although in their own way, attempt to save the planet. Let’s dig in.
Binance, the biggest centralised exchange in the world, has long been known for dipping toes in environmentally conscious waters. Although Binance originates from the land of “The Red Dragon”, a country notorious for not overthinking about protecting the planet from the drastic effects of rising pollution levels, this centralised exchange has been closely working with charities.
Indeed, the Binance ecosystem, with the native Save token, puts philanthropic efforts into solving different global issues. Namely, it helps charities, where in every buy and sell transaction, a tax of 10% is charged. In such a scenario, 5% goes to token holders as rebates, while 2% goes to daily operations.
In addition, the remaining 3% goes to charities. Since this charity work was implemented, the first phase of funds ($1.7 million) went to help India in the battle against Covid. On top of that, the network also contributed towards the GBV fight in South Africa and donated some funds to the American Cancer Society. And while the crypto flock can criticise Binance for being too centralised and complacent with the growing regulations, the charitable side of their work is, by every account, impressive.
Big Eyes Coin: Let’s Save The Marine Life Together
Big Eyes Coin is another example of a project that puts charity work as part of its value proposition. Conceived initially as a meme coin, this project grew into a vast ecosystem with its own NFT marketplace, Big Eyes Swap, and even an upcoming NFT collection that would grant access to exclusive events of the community.
While this project puts its community first, it does not forget to give back to those in need. Among its latest contributions, the Orca Network, associated with the work of Snoop Dogg, received £1794.20 and anticipates the same amount anytime soon. However, Big Eyes Coin would not be led by a ‘Cat Nation’ if it did not think about little cats.
This is why through the Giving Block, the project donated $1,000 to Big Cat Rescue Corp, which was a charity of choice decided by the vote of users. While the project is still in presale, we can anticipate more donations along the way. Still, soon after the project’s launch, 5% of all BIG supply, a platform’s native token, would be allocated to a charity that the community would deem worthy. Stay tuned for more news, and if this project resonates with you, here is a promo code BUYEYES532 to win some free tokens when purchasing BIG. Happy trading!
- Big Eyes Coin (BIG)
- Presale: https://buy.bigeyes.space/
- Website: https://bigeyes.space/
- Telegram: https://t.me/BIGEYESOFFICIAL
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