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Snoop Dogg on a Journey to Empower Creators Using His Web3 App

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Snoop Dogg
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The Web3 market is attracting a lot of prominent names in the space. The next iteration of the internet holds massive potential for the creator economy. They can easily monetize their content without relying on a third party. However, the concept is still in its infancy given that there is still a lack of  user-friendly platforms in the sector that allow creators to set up their shops. Addressing this, Snoop Dogg a.k.a. The DoggFather is among many who are trying to empower creators to leverage web3 technology.

More Power To Creators

Recently, the rapper was identified as one of the co-founders of a web3 streaming app dubbed Shiller. The platform is still to go live and will allow the users to monetize their content, making creators more authoritative of the space. Today, a lot of creators struggle to generate revenue streams through their content using mainstream platforms on the internet.

https://twitter.com/shiller/status/1624409611783512066?s=20

According to the announcement page of Shiller, Snoop Dopp has joined hands with Sam Jones, a tech entrepreneur. The application claims to integrate audio and video streaming with web3. Moreover, verified creators on the platform are allowed to create their own virtual passes and tokens for the users. The application is likely to go live in April 2023.

Source: Shiller

Snoop Dogg is one active individual who personality ventures out into the web3 space. In an interview with CNBC, he said that the music segment in the NFT market will boom considering the potential entry of music labels in this sector. He added that every industry has a downfall and the recent crypto bloodbath has ‘weeded out’ the people who are not supposed to be in the space, pointing toward the events of crypto winter.

Recently, Snoop Dogg announced an initiative dubbed ArtTank in partnership with Rollbit, an online crypto casino, via his Twitter handle- Cozomo de’ Medici. According to the thread, they will acquire $1.5K worth of digital art to display on the account. The rapper says the move is to promote underrated artists in the space.

The global creator economy is estimated to be worth $104 Billion. Data shows that over 50 Million people are contributing to the creator economy from across the globe. The US remains the biggest segment in the sector with 17 Million creators belonging to the country solely. Moreover, YouTube is currently the top platform in context to creators’ revenue generation while Instagram holds the largest content creator base.

Disclaimer

The views and opinions stated by the author, or any people named in this article, are for informational purposes only and do not establish financial, investment, or other advice. Investing in or trading crypto assets comes with a risk of financial loss.

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