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- Web3 will be a decentralized space.
- It is the evolution of the current internet we know as web2.
It is what says that customers are given control over their data. Where WEB3 goes with decentralizing that puts forward transparency while maintaining a high level of privacy.
E-commerce, SaaS, and other service-oriented businesses can utilize the decentralized environment of web3 which allows them to keep a secure format database to stock the client’s data.
Web3 Evolution in connection with customers
Web2 with its evolution day by day has made a new environment for customers on the grounds of web3 where interactions seem to be simple and streamlined as clicked-on web ads.
Says the CEO and Cofounder Byron Sorrells of Dispatch, ‘No switch gets left to be flipped’. He added, more normals in the world than crypto enthusiasts, NFT collectors, and/or blockchain gamers, Dispatch, is a commerce and engagement startup hatched within IEX Group, Inc. that helps brands build Web3-enabled marketing and communication experiences.
“ PEOPLE ARE INVOLVED IN WEB3 WITHOUT KNOWING THEY ARE” __ Sean Spector, Product Manager, Dispatch
We have certain habits that we are not aware of the reason why we have a habit of, similarly there are some incidences or situations that we form a part of unknowingly and aren’t even aware of. People form a part of web3 Stated Spector. Some are actively enfolding web3, Others are more heedful.
Businesses can also gather fresh insights about their customers through web3 as well as control their brand experiences. For example, a luxury brand can use the NFTs associated with its products to track resales on secondary markets or to limit the resale of digital goods. Similar to a retailer in a fashion where he can get feedback from its community about what colors they would go with. That interaction creates a much deeper bond and connection with customers than just encouraging them to fill out a web form or leave a review, added Spector.
According to Sorrells, lightening the edges between online and offline markets is a way to sleek the retail experience of the customers. Also it highlights that web3 can help people around to buy real things in a real store. It isn’t some indefinite web3 digital NFT world. It’s real commerce, he concluded.
Over the past many years, investors have put a lot of time and energy into making a variety of technologies and rendering them user-friendly. Mobile auto-detection of codes and passwords, online form remembering user’s selections, and email addresses automatically populate as suggestions in email drafts.
Web3 is the next iteration of the internet. It blends the concepts of blockchain tech, decentralization, and crypto-based economy to offer a user-centric experience. As a result, numerous brands are transforming towards Web3 to offer their customers a phenomenal experience. With a range of new features, Web3 lets businesses serve their customers better and provide them with better worth. Not only that, but Web3 can also bring control back to the users. Since it provides a space called DAO-based communities. Customers may have a voice in brands’ decisions. DAOs allow community members to vote for decisions associated with a brand. It helps to shape a dynamic community where you can get involved and expand more with your favorite brand.
With a background in journalism, Ritika Sharma has worked with many reputed media firms focusing on general news such as politics and crime. She joined The Coin Republic as a reporter for crypto, and found a great passion for cryptocurrency, Web3, NFTs and other digital assets. She spends a lot of time researching and delving deeper into these concepts around the clock, and is a strong advocate for women in STEM.
