Home
News
- 1 Starbucks has joined a list of reputable companies that have introduced web3 features to their business model.
- 2 Starbucks Odyssey NFT is a way to reward the loyalty of the customer.
Starbucks Odyssey NFT is the Web3 membership program that was launched in December 2022. They were priced at $100 and sold out quickly. It allows the customer to earn the NFT in unique digital form or earn them at Starbucks’ NFT marketplace.
The company announced that it will provide customers with benefits and new experiences. This program is not available to all. It is launched in the beta phase and is available to some customers in the U.S. and to Starbucks’ partners and employees in the U.S.
Details of Starbucks Odyssey NFT
Starbucks Odyssey is basically an extension of Starbucks’ rewards which is powered with Web3 technology. This new experience will allow the users to participate in the journey and once the journey is completed, they will earn the collectibles called Journey Stamps and some additional points that will also give benefits and experiences.
The digital collective stamp acts as a pass to the attractive world of coffee. Every journey offers a different NFT. There are $30,000 members participating in Starbucks Odyssey. The stamps have demonstrated scarcity as they have a limited number of NFTs minted for each journey.
The announcements about benefits and upcoming releases are made in the Odyssey Discord. This platform is considered safe due to its anonymity. The strangers interact without revealing their personal identity.
The Starbucks Odyssey market is powered by Nifty Gateway. The participants can buy the stamps directly with credit cards without any cryptocurrency or crypto wallets. The edition stamps will bring life to new dimensions of Starbucks. It will bring the moments of the past, present and future in an attractive form of digital artwork.
Who can Participate in Starbucks Odyssey NFT Web3 Programme?
The journey to earn stamps starts with Starbucks rewards. It means only those members can participate or receive the invitation that have the rewards. Thus, it acts as a login for the journey. This journey consists of various activities and adventures which provide stamps on completion. These limited stamps can be purchased from the built-in marketplace within the Starbucks Odyssey web app experience.
As per Starbucks, this Web3 platform is launched because it offers a place to connect for coffee. Besides office and home, this will be the third place to connect. The invitation to this place is given to limited people which is called a beta launch.
Before a big launch, they want to experience the feedback. For participating in this program it is compulsory that one has to be a U.S based Starbucks reward member.
Summary
This is the new digital way to join over coffee, an initiative started by Starbucks. A proper email designed by the company having the subject line “We are getting closer” is sent to the beta users. The company confirms that it is getting immense interest from the customers for this initiative.
Andrew is a blockchain developer who developed his interest in cryptocurrencies while pursuing his post-graduation major in blockchain development. He is a keen observer of details and shares his passion for writing, along with coding. His backend knowledge about blockchain helps him give a unique perspective to his writing skills, and a reliable craft at explaining the concepts such as blockchain programming, languages and token minting. He also frequently shares technical details and performance indicators of ICOs and IDOs.
