Understanding The Nitty-Gritty of Twitter Payout to Creators

• 1 X (formerly known as Twitter) has started to share ad revenues with eligible creators.
• 2 To get that, content creators need to enroll in the program. Based on the response received on the ad, they receive the rewards.
• 3 The recently-rechristened micro-blogging website has seen quite a few changes lately. The users are hoping to get the best out of these recent updates. 

X ( formerly Twitter) has been facing heat for some or the other reason for some time. Since Elon Musk took control of the platform, it saw many changes in it. At first, there was news of laying off employees. Then, Musk announced that it would charge users for the blue tick. The subscribers only will get to write up to 10,000 characters. 

But now, it looks like the platform has finally done something to please its users. Elon Musk has announced the Ads Revenue Sharing program. It enables qualified creators to make money off the ads displayed on their posts and profiles. Reportedly, many users have received a sizable amount as well and they’re sharing it on the platform itself. 

What is With the New Twitter Payout Program?

The program covers only the blue tick subscribers and promotes the subscription as well. As soon as the news was out, the users started to explore the options. The new-fangled feature encourages content creators to be more active on the platform. At the same time, it also entices netizens to join the platform and share more posts. 

So whenever an X user interacts with another content creator’s tweets, their conversation needs to draw the attention of advertisers. When that happens, the users get a chance to earn some revenue. As per the official blog post of X, this system will eke out a sizable amount of earnings to the users. 

Eligibility Criteria for Participating:

• First, only the premium users will have access to this revenue-sharing scheme. 
• The users can pay $8/month or $84/year, in-app on iOS for $11/month or $114.99/year, or in-app on Android for $11/month or $114.99/year. 
• Creators will have to amass 15 Million organic impressions within the last 3 months collectively. 
• The creator must have at least 500 followers on their account. 
• The creator must have a Stripe account as well. It processes payouts on the X platform.
• The creator must play by rules. They have to fulfill the monetization standards of the platform.

X’s Monetization Rules:

• The user has to be 18 years old.
• The user’s account has to be at least 3 months old.
• The users have to post at least 25 tweets in a month.
• The user’s profile should be complete with a header image, bio, and picture.
• The email address has to be verified and two-factor authentication must be enabled. 
• A government-affiliated account will be eligible.
• The user needs to have a clean record on Twitter.

Those who are meeting all the eligible criteria need to apply for two separate programs. They’ll have to sign up for Ads Revenue Sharing as well as Creator Subscriptions. Once all that is done, one can join and set up payouts. After that, X starts placing ads in tweet replies. The subscribers need to generate more than $50 to receive the payouts.  

The platform hasn’t shared the exact method or algorithm used to calculate payouts. If the users don’t find it useful, they can opt out of it too. While the program has drawn positive feedback, it will be interesting to see how it will pan out in the future.

Steve Anderrson

Steve Anderson is an Australian crypto enthusiast. He is a specialist in management and trading for over 5 years. Steve has worked as a crypto trader, he loves learning about decentralisation, understanding the true potential of the blockchain.