The New York Giants is all set to become the first National Football League’s team to partner with Grayscale Investments. There are several that are looking to partner with any cryptocurrency company, but the New York Giants have already grabbed onto that opportunity
With the increasing popularity of cryptocurrency, the sports industry is all set to grab the opportunity to be in the game. Sports Industry has acknowledged the increasing demand and potential of the cryptocurrency system.
Being associated with a certain technology can bring more and more engagements and investors. There are several that are looking to partner with any cryptocurrency company, but the New York Giants have already grabbed onto that opportunity.
The New York Giants is all set to become the first National Football League team to partner with a cryptocurrency company. They have tied up a corporate partnership with Grayscale Investments, one of the leading partners to investors as they navigate and deploy capital into this new asset class.
The Grayscale Investments, a cryptocurrency company, is to be associated with the NFL team. It is the official Digital Currency Asset Management Partner of the New York Giants. This announcement was made on Wednesday by the Giants Chief Commercial Officer Pete Guelli.
New partnerships
In his statement, Guelli termed this partnership as a navigation of the cryptocurrency ecosystem. He further explained that Grayscale Investments would be their assets manager, which will help the team to evolve by guiding them on the digital currency system. The contract will also include educational seminars for all the Giants’ workforce to guide them through the system.
Not only the Giants, but there are tons of other teams, irrespective of the sport, who’s partnerships with cryptocurrency companies have been noteworthy. One of the most noteworthy and recent collaborations is Miami Heat’s Basketball Arena and FTX. The partnership was worth $135 million. Another prominent partnership between Sports and Cryptocurrency is sponsorship deals with hockey’s Montreal Canadiens.
In March 2021, Major League Baseball’s Oakland A’s associated their name with cryptocurrency by selling their tickets for any digital currency. This was a turn of events and was termed as a bold step on the way to promote digital currency. The consequences were not very notable, but a gradual increase in fan engagement was notable.
Not only teams but the team players are also opting for the digital currency way. One of the most talented, famous, and topmost NFL Draft Pick Trevor Lawrence accepted his signing amount for cryptocurrencies.
