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Singapore based crypto exchange, Crypto.com, has made a sponsorship deal worth $25 million with AFL for the upcoming five years
Companies in the cryptocurrency and digital assets industries always need a worthy advertising or marketing chance. Genuine marketing of crypto can bring a lot of awareness regarding the market, which will help eradicate related myths.
The sponsorship deal between AFL and Crypto.com
Crypto.com, a Singapore-based app supporting crypto exchanges and trading, has recently grabbed such an opportunity to sponsor the Australian Football League. The sponsorship will be more concentrated on teams of football and basketball. More specifically, the deal had made Crypto.com back AFL’s women’s league for the next five years.
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Crypto.com’s present sponsorship deal
However, it’s not the first sponsorship for Crypto.com, but it’s first regarding an Australian Sports Team sponsor. It has got the deal for $25 Million, which is an increase from AFL’s previous sponsor Toyota’s $18.5 Million. Crypto exchange’s sponsorship will be an initiating step for a crypto firm to support a global women’s sports competition.
AFL feels excited about the deal-
Executive general manager Kylie Rogers shared that she is proud of the sponsorship. She said it’s an honour for the Australian Football League and especially the women’s team to have sponsorship from Crypto.com. After all, AFL is the first sports league in Australia to have sponsorship from crypto firms.
Rogers further said that they are also excited to work with the company with the same passion. This partnership will have resulted in sustainability and progress in sports and tech.
Take of Crypto.com behind the sponsorship-
The crypto firm has already been finding its ground in Australia. The company’s Asia-Pacific region’s general manager Karl Mohan stated about the reports and findings of crypto investors in the region. The company’s research on Australian customers’ investing behavior revealed female investors’ percentage to be $53%.
These reports and findings are enough to take action and aggressive strategies regarding marketing for crypto. People are already interested in it; crypto just needs a push through some positive and genuine advertisements. And to keep female investors in the center, what could be better than sponsoring a women-oriented sports event and team.
Despite this sponsorship, Crypto.com has made a lot of famous sponsorship deals and partnerships. Be it a $1 Billion sponsorship deal with Formula1 in June and $175 million worth of deal with UFC in July.
Andrew is a blockchain developer who developed his interest in cryptocurrencies while pursuing his post-graduation major in blockchain development. He is a keen observer of details and shares his passion for writing, along with coding. His backend knowledge about blockchain helps him give a unique perspective to his writing skills, and a reliable craft at explaining the concepts such as blockchain programming, languages and token minting. He also frequently shares technical details and performance indicators of ICOs and IDOs.
