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- Several restaurant chains have made an announcement that they are joining digital realm of metaverse.
- A restaurant chain Chipotle recently initiated a new restaurant, witnessing 20,000 folks rushing in the eatery’s virtual version.
- Some restaurants these days are seeking new paths to re-engage with a market which remained heavily influenced for previous couple of years due to pandemic.
New Market For Restaurants
Redefining menus, looking for new ways to engage with more customers, pivoting activities, in short, restaurateurs have juggled a lot, and this, in an extremely impressive way, over previous couple of years.
An approach gaining a lot of grip now is to witness a new market, The Metaverse. There remains a massive hype revolving metaverse lately, a notion called AR or Augmented Reality, where this digital universe provides very genuine interactions and now this marvel has reached the restaurant sector.
It is obvious that we cannot eat digital food, but we can do several other things which are quite beneficial.
In the most idealistic notions of metaverse, interoperability enables anyone to transport digital objects, like cars and clothing from one platform to another. Folks can generate income, receive credits to acquire real world items.
Chipotle’s Collaboration
Chipotle, an American restaurant chain recently joined forces with gaming platform Roblox for players to create meals that offer credits for real food. When the restaurant invited folks to come and experience their initiative in metaverse, more than 20,000 folks were there waiting to enter and gather credits for their next order in Chipotle.
It is not very crystal that how the metaverse is going to make shifts in folks lives or how the restaurants will generate income in digital realm by selling meals digitally. We might just be seeing a passing fancy, as we observe with several other stuff in life.
Also Read: Restaurants In Metaverse: Stores Rushing To Become “Future’s Restaurant”
A Unique Market
Potential criss cross between digital realm and physical realm in food industry via metaverse may force organizations to look at the space distinctly. Just imagine how to offer training to employees or enabling chains to try to incorporate latest items on menu.
Experiences may take shifts infinitely, which cannot be organized at present. For instance, metaverse may provide customers a possibility of having lunch in Istanbul, breakfast in Paris and dinner in Rio de Janeiro on similar day.
Digital world is distinct now from what it was actually before pandemic occurred, specifically in the food sector. Shifting some of this traffic into a digital world is getting easier than it was a couple of years back.
Joining the metaverse for an eatery does not cost that much and there are much more interesting possibilities, so if the metaverse can assist the restorers in some way, why not give it a go?
With a background in journalism, Ritika Sharma has worked with many reputed media firms focusing on general news such as politics and crime. She joined The Coin Republic as a reporter for crypto, and found a great passion for cryptocurrency, Web3, NFTs and other digital assets. She spends a lot of time researching and delving deeper into these concepts around the clock, and is a strong advocate for women in STEM.
