- Mark Bonner, the creator of Cannaland, shares his views on the metaverse industry.
- Impact on B2B, B2C, real estate, advertising and branding discussed.
The cannabis industry has been segmented for a long, both politically and geographically, despite its potential not as a recreational medium but its application in neurosciences and behavioral medicines. Mark Bonner, Cannaverse Technologies’ CEO and creator of Cannaland took steps to change the perception and demographics of the industry.
Who is Mark Bonner?
Mark Bonner already has a background in renewable energy and brings his different and unique perspective to the cannabis industry. He created the world’s first cannabis-themed metaverse powered by blockchain, with some view regarding its potential for a streamlined, efficient and secure approach. He is a forerunner of the industry, leading the charge toward a more unified and sustainable future.
Owing to his expertise, a media house talked with the entrepreneur discussing his view and vision for the cannabis industry and how important the metaverse is in the equation.
Dialogue with the media
When asked about the notion that metaverse is for enthusiasts only, and if not, who else can be benefitted from the technology? Bonner said that as technology and the digital space are evolving rapidly, the metaverse provides a great opportunity for pioneers and leaders to innovate. Take Cannaland, a brand owner, a B2B company, or a canna-curious consumer wishing to indulge in the learning experience without navigating the dispensary environment. A specially designed metaverse landscape can provide an immersive experience for all.
When asked about the most impacted vertices, he hinted at the plethora of possibilities it provides. For example, the branding and advertising realm can benefit greatly by providing an immersive experience for the customers for more attachment to the brand. The B2B and B2C sector can also benefit by connecting the audience in better ways than before. Moreover, the real estate industry can benefit greatly; buyers can purchase, lease or sell their virtual properties in a digital environment. Also, digital malls can drastically change online shopping demographics.
All these impacts were in the virtual world; when asked about the real-world impact, he said that the product cannabis does have some negative effects on people growing, distributing or advertising it. Thus by creating Cannaland, he helped by providing a real-world solution to a real-world problem. A space where one can advertise and allow a transaction for cannabis-related products and their delivery.
Expectations from the cannabis-themed metaverse
Bonner was asked what people could expect from Cannaland, the world’s first cannabis-themed metaverse. He said the platform provides virtual property, and land sales create shopping malls, and provides digital architecture solutions for clients. The mobile app makes it easy to interact via the native token, while the game app allows “play-to-earn” & “play-to-learn” opportunities.
Cannalearn is a space provided by Cannaland for academics to study and publish cannabis-related information. With hopes of educating the authorities, universities and government about the industry and cannabis, thus changing preconceived notions.
Cannaland offers options like music concerts, consumption lounges, edible events, etc., and virtual tours, where cannabis cities could be tourist destinations, including landmarks like Freetown Christiana in Denmark, Netherland’s best coffee shops, Jamaica’s 4’20 Senty, Uruguay and MoDay Weed Run.
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