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- Digital Fashion is the digitalization of fashion brands which gives them fashion and speed.
- Famous brands like Nike, Gucci, and Louis Vuitton have launched a 3D digital fashion store.
Digital fashion is fashion that exists digitally that is on screens. You basically pay for the virtual things that really do not exist but you can own them by paying. During and after the pandemic most of our interactions have shifted online.
Most of the famous companies and brands have opted for it. It gives you the feeling of owning the garments, attires, and accessories that you dreamt of wearing but are unable to do so in the real world. Now, you can dress up your digital twin.
Digital Fashion on Rise
Firstly, you must have observed digital fashion in online games where you buy skin for characters you play as your identity. You fashion update your digital avatars. This has increased the engagement and connectivity by giving a sense of ownership. This way is now observed by many brands and they have started selling and connecting with customers.
But here the question comes- Will you pay for shoes or clothing that do not exist? Will you pay for things that are virtual? The answer depends on individuals but of course the trends and researches reveal that people are paying like blinds because it gives the sense of ownership and authority of things which in turn gives satisfaction. Hence, the catch here is you’ll never be able to wear them.
Not only popular and famous brands are participating in digital fashion but also the unpopular ones are trying their fate. Digital fashion helps to highlight the likeliness, the uniqueness and also individuality in the metaverse. It is gaining momentum.
The popular games like Fortnite or Animal crossing allow users to change their avatar’s outfit. Now new digital marketplaces like XR Couture are setting up avenues for digital fashion designers to sell their designs and for customers to wear their designs outside the gaming world.
Digital fashion provides customers the ease to judge the attires in a 3D virtual format and here you have to pay for virtual clothing. The main aim of this is to stop the physical production of prototypes and you can change your social media photos, videos, and also the gaming or apps avatars. Here, mentioning snapchat, which is the most common digital fashion app in which you create avatars. The targeted audiences are basically new generation and fashion junkies. The thin line between reality and virtual is breaked by digital fashion designers creating silicon and flamed dresses which appear to be more real and attractive.
Now, the digital fashion industry is also providing certificates of ownership and authenticity which gives the proof of digitally owning the attires. So, we can say that digital fashion is futuristic fashion with the vision to satisfy the customer with the needs of uniqueness and their likeness. Merge of online and in store techniques will be done to usher customers down to the purchasing funnel.
Not to mention that Digital fashion is genderless and sizeless destroying the criteria that existed in the physical world.
Andrew is a blockchain developer who developed his interest in cryptocurrencies while pursuing his post-graduation major in blockchain development. He is a keen observer of details and shares his passion for writing, along with coding. His backend knowledge about blockchain helps him give a unique perspective to his writing skills, and a reliable craft at explaining the concepts such as blockchain programming, languages and token minting. He also frequently shares technical details and performance indicators of ICOs and IDOs.
