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- 1 Generative AI can ease content creation in digital spaces.
- 2 AI may be of use to create personalized learning experiences, simulations, and training in digital worlds.
New gates for the metaverse could open by joining hands with artificial intelligence (AI). Laura Roberts, managing director of the marketing agency INVNT APAC, discusses this potential relationship that may help virtual worlds thrive in the future. The recent boom in the AI sector is unlikely to be short-lived considering its wide-scale adoption.
The Next Chapter of Metaverse is Here
In the article published by the media agency The Drum, she explains utilities that may emerge from this technological collaboration. Laura said, “With the latest AI advancements, the next chapter of the metaverse and virtual worlds is here. The metaverse is certainly not ‘dead’.”
Zac Brown, CEO of technology and public relations agency EZPR, wrote an article published by media house Insider, dubbed RIP Metaverse. He says virtual worlds are “now headed to the tech industry’s graveyard of failed ideas”. Meta Platforms, a technology company, is also pushing for AI after their revenue drop in 2022. However, they are not abandoning it.
Roberts initially explains about AI-powered content creation in virtual worlds. Generative AI can ease content creation in digital spaces. Moreover, it can assist in populating the metaverse with creative assets. The technology may further alleviate the adaptation of ever-changing digital experiences.
Moreover, artificial intelligence may cater to brand marketers’ needs in the virtual world. They can create customized experiences to achieve more traction. The digital advertising industry is forecasted to generate nearly $700 Billion by 2030. Social media websites are preferably the go-to platforms for these agencies at the moment.
Non-playable characters (NPCs) may populate and breathe new life into virtual worlds. Nvidia, a multinational technology company, came up with its Avatar Cloud Engine (ACE) this year. It posted a video in May 2023 demonstrating a conversation between a playable character and an NPC.
Industry Giants Already Setting Foot in Virtual Worlds
In regards to virtual commerce, Laura Roberts explains brands can use artificial intelligence for targeted advertising and product placement toward users. Popular brands including Adidas, Gucci, Atari, and more are already exploring possibilities with virtual worlds. Data shows there are currently 400 monthly active users (MAUs) in the metaverse.
Lastly, she takes learning and training in digital spaces into consideration. AI may be of use to create personalized learning experiences, simulations, and training in digital worlds. Eventually, it could aid in upskilling a learner’s talent. Data from the National Center for Education Statistics, an agency of the U.S. Department of Education, highlights that over 11 Million students enrolled in at least one online class.
She concludes, “When virtual worlds are combined with AI technologies, these worlds can evolve and adapt to individual loyalists, allowing brand marketers to dream with no boundaries. The future community is here.”
Anurag is working as a fundamental writer for The Coin Republic since 2021. He likes to exercise his curious muscles and research deep into a topic. Though he covers various aspects of the crypto industry, he is quite passionate about the Web3, NFTs, Gaming, and Metaverse, and envisions them as the future of the (digital) economy. A reader & writer at heart, he calls himself an “average guitar player” and a fun footballer.
