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- 1 Snapchat developer Snap united with the Louvre Museum to offer something immersive and historic to the individuals.
- 2 The five-part augmented reality (AR) experience known as Egypt Augmented will be available for visitors to explore until the fall of 2024.
October 18, Wednesday came up with delightful news for the history enthusiast, mainly associated with Egypt’s history. The Louvre Museum in Paris is going to use the concept of augmented reality to offer an immersive experience to the visitors. To do so, the museum teamed with Snap to allow users to experience the Egypt Augmented.
The Egypt Augmented Experience
Launching Wednesday, Snap and Louvre Museum combined a five-part AR experience, offering an outstanding historic experience to the visitors. The experience comprises four location-specific experiences including an exterior courtyard and three inside exhibits from the museum’s Department of Egyptian Antiquities. The launch is also going to offer Snap users to use the free face lens feature mainly inspired by the exhibition.
The Egypt Augmented experience was introduced by Snap’s Paris AR Studio 18 months ago, focusing on non-commercial partnerships with institutions. The key motive behind the launch is to educate individuals about the actual potential of AR, mainly in the field of culture and art. Partnerships with cultural institutions and artists will help in changing the perception of individuals for culture as well as AR.
“The technology has the power to become monumental, telling stories in a magical way”, said Studio’s director, Donatien Bozon. Louvre Vincent Rondot, the head of the Museum’s Antiquities Department also expressed views on the merger.
“The partnership is going to target the younger demographic specifically and has the potential to attract the older generation. Snap’s AR feature will uplift the way things are presented to the visitors”, said Louvre Vincent in an interview with Decrypt.
What’s Next?
The Egypt Augmented experience will be available to visitors till 2024 and can be used using smartphones. Scanning the QR code with the smartphone will help visitors see exhibits come to life in AR. The Dendera Zodiac feature helps in demonstrating a 3D picture along with explaining the symbols and purpose. Several ancient Egyptian dynasties including the Chamber of Ancestors and Naos of Amasis are recreated using AR technology.
Another key reason behind the creation of Egypt Augmented is to mark 200 years since the Archaeologist Jean-Francois Champollion decrypted the code to decipher Egyptian hieroglyphs using the famed Rosetta Stone.
Apart from modern medicine and modern architecture, civilization is also considered one of the main origins of technology, and the launch of Egypt Augmented best explains this. In addition to this, Snap united with electronic music icons Daft Punk on AR experiences, earlier this year, which permitted individuals to explore hidden tracks and an AR treasure hunt and billboard.
Conclusion
The partnership of Snap with the Louvre Museum is all prepared to offer an immersive experience to the visitors. Scanning the QR code with the smartphone will allow visitors to get the entire information associated with the ancient Egyptian dynasty. Civilization, art, and culture are connected with technology and need expansion with time.
With a background in journalism, Ritika Sharma has worked with many reputed media firms focusing on general news such as politics and crime. She joined The Coin Republic as a reporter for crypto, and found a great passion for cryptocurrency, Web3, NFTs and other digital assets. She spends a lot of time researching and delving deeper into these concepts around the clock, and is a strong advocate for women in STEM.
