VeChain, a blockchain logistics firm has announced a groundbreaking partnership with the Ultimate Fighting Championship (UFC).
The cryptocurrency industry is rapidly expanding its roots in the field of gaming and sports to gain exposure. VeChain, a well-known blockchain logistics firm recently announced a collaboration with MMA’s giant, UFC for the next five years. UFC’s entry into the blockchain world and VeChain’s worldwide exposure are the main reasons behind the partnership.
VeChain’s Golden Door For Global Exposure
VeChain has just sealed a strengthening partnership with UFC, marking a sizeable milestone for UFC. The $100 Million partnership will last for the next five years and will be carried out under the heavyweight agreement.
VeChain’s latest move is a golden door to make an influence on an estimated 900 million homes across 175 nations. This significant reach is set to be enhanced through strategic brand placements on the prominent Octagon canvas and digital screens at UFC events.
Moreover, the Blockchain network plans to craft content for online platforms, strengthening its presence in the sports arena alongside UFC.
UFC is actively developing deeper connections with the cryptocurrency sector. It has previously incentivized fans with Bitcoin rewards via a partnership with Crypto.com and ventured into licensed NFTs through a collaboration with NFT innovator Dapper Labs.
These steps reflect UFC’s dedication to integrating cutting-edge technology and keeping pace with shifts in the financial sector. The Senior Vice President of UFC, Paul Asencio stated that the strategic collaboration will enhance revenues and surpass previous sponsorship records.
Beyond the sports domain, this collaboration is important for the broader acceptance of Blockchain technology. VeChain’s exposure to UFC’s extensive viewership offers a prime chance to familiarize and inform sports enthusiasts about Blockchain’s capabilities.
Furthermore, VeChain’s collaboration with the UFC is not new to the crypto world and seamlessly integrated into many UFC events. Their brands were displayed in the Octagon, the epicenter of UFC fights.
Additionally, the partnership features an annual “Brand Ambassador Fund” allowing the athletes to collaborate in VeChain marketing and advertising strategies. The technique enhanced VeChain’s reach and connections with the committed fan foundation.
UFC’s Collaboration With Other Partners
UFC is not new in the crypto world and holds strong partnerships with Crypto.com and NFT creator Dapper Labs. The recent partnership with VeChain is anticipated to bridge the gap between sports and blockchain.
VeChain is a layer 1 smart contract blockchain platform that permits individuals to develop unique smart contracts and decentralized applications. The platform’s motives for enhancing and improving business operations by enhancing the product and process tracking.
VET, the native cryptocurrency of VeChain has a current value of $0.04546, after a drop of 7.07% in the past one day. It has a market cap of $3,303,461,630 and $247,103,150 in 24-hour volume. The coin has a maximum supply of 86,712,634,466, a total supply of 85,985,041,177, and a circulating supply of 72,714,516,834.
