1inch Network has disclosed a long-term collaboration with the Bruce Lee Family Company. The partnership is aimed at promoting DeFi adoption and Web3 technology to mainstream audiences.
As per the announcement by the 1inch team, this partnership marks a formal recognition of the deeper connection between 1inch and Bruce Lee’s legacy.
1inch Network and Bruce Lee Go Way back in Time
The relationship between 1inch Network and Bruce Lee’s legacy goes way back in time. The protocol’s very name was inspired by the martial artist’s famous “one-inch punch.”
The company has long embraced Bruce Lee’s principles of versatility, agility, and innovation in developing its products, including the Fusion+ platform.
Sergej Kunz, 1inch co-founder, shared his personal connection to the partnership:
“I’ve been inspired by Bruce Lee since childhood, ever since I first took up martial arts. Our project was named after Bruce Lee’s iconic punch.”
Kunz also stated in the announcement that 1inch has always stuck to Bruce Lee’s values in every endeavor that he pursued.
The Campaign Slogan Reads – “Take crypto seriousLee”
The partnership is launched under the slogan “Take crypto seriousLee.” This initiative aims to change the public perception of cryptocurrency from a purely speculative venture to a legitimate financial system of the future.
The campaign draws parallels between Bruce Lee’s role in popularizing martial arts through his 1970s films and the current effort to mainstream DeFi and Web3 technologies.
Shannon Lee, Bruce Lee’s daughter, expressed enthusiasm about the collaboration:
Shannon mentioned that they are excited to work with 1inch Network for the launch of the new marketing campaign.
“It has been delightful bringing the ‘Take Crypto SeriousLee’ campaign to fruition and I look forward to our continued partnership,” Shannon stated.
1INCH price reacts positively
The native token of protocol, 1INCH has reacted positively to the news. According to the latest data, 1INCH was trading at $0.2572 with a 2.75% surge in the last 24 hours.
The coin is up from a 24 hour low of $0.2503 and reached as high as $0.2592. 1INCH has been on a downward trend over the past year.
Data shows that the coin was down by over 11% since the last year. The 1INCH price was also down by 14.1% in the last 30 days and 9.5% in the last seven days.
This new collaboration announcement has definitely offered a slight boost to the coin’s price. In addition to the nominal price pump, this partnership could offer numerous benefits to 1inch.
First, association with Bruce Lee’s globally recognized brand and philosophy could help 1inch expand its reach beyond the crypto-native audience.
With his team play, 1inch leverages Bruce Lee’s reputation for excellence, innovation, and authenticity. These qualities could help in expanding 1inch’s market position and user trust.
The collaboration with the Bruce Lee Family Company, a mission-based organization dedicated to preserving and sharing Bruce Lee’s art and philosophy, could help 1inch establish stronger credibility in both Asian markets and globally.
