The Nike’s NFT sneaker hunt Airphoria is combined with the thrill of gaming that renowned gaming Fortnite provides. While hunting for treasures and exploring the virtual landscapes the players are given the chance to collect exclusive NFT sneakers created by Nike.
The gamers can own the virtual sneakers now. The gaming platform Fortnite is providing the digital space to users to participate and own Airphoria. This will surely attract the attention of many. This innovative approach will not only attract the game lovers but also Nike’s customers to reach the gaming platform for owning the virtual shoes.
Adoption Of Web3 By Gaming Industry
The move of Nike is an opportunity for adoption of Web3 by the gaming industry. By Nike’s thought of combining its sneaker NFT with the gaming platform the rush of sneaker hunters increases. The number of gamers is more than 242.9 Million over the past 30 days on Fortnite.
Nike has declared the launch of sneakers on various social media platforms on June 16th, stating that on June 20th the ultimate Sneakerhunt begins. The escorted video shows the Fortnite and Nike’s logo featuring from the center and is floating in front of clouds in the sky.
The video further shows the name of sneaker hunt, Airphoria and highlights the logo of Nike for its Web3 platform, dot Swoosh with the logo of Epic Games Unreal Engine.
Some of the members of the NFT community said they are assuming Nike may build an NFT related game by using Fortnite Creative 2.0. Using the Fortnite assets the user can make their map of a virtual island game.
Nike Entered Metaverse Game In 2021
Like ROBLOX, Fortnite Creative 2.0 has a strong self-built map. Earlier Nike had created a game with ROBLOX but it was not combined with NFT’s. The company entered the metaverse game in 2021 with virtual sneakers and collectibles brand RTFKT. It launched the virtual world Nikeland. This time when it combined with Fortnite many thought Nike used this mode to create a game.
.Swoosh is a virtual creation platform for NFT. The virtual sneakers are launched on this platform. Although it is not confirmed that NFT is a part of Airphoria, the involvement of .Swoosh would suggest the possibility in the coming future.
Nike is focused on the growth of the Web3 platform and user base. NFT marketplace is expanding its board in the gaming industry. Nike has made digital sneakers available on the platform. The combination of .Swoop with the logo of Epic games hints at the chances of launching a digital sneaker.
The collaboration of Nike and Fortnite represents the combination of fashion with the gaming industry. Both the industries have a lot of potential. Nike is growing its potential of virtual digital items and combining it with the gaming sector. Hence, blurring the line between the physical and digital world. The virtual experience with the digital asset plays a vital role in consumer engagement.
