Payments could give crypto apps the frequent use that token swaps alone often lack, speakers argued during four panels hosted by ChangeNOW at TOKEN2049 Singapore. The discussions brought together representatives from MetaMask, Trezor, WalletConnect and other firms. They examined how crypto products could reach a wider audience.
In the super app discussion, Rubic co-founder Aleksandra Korneva noted that many swap users have no reason to transact daily. Pulsar Money CEO Alex Radu identified payments and trading as two possible foundations for apps combining several financial services. “They just want to transact in a safe and secure and cheap way,” she said.
Crypto Apps Balance Automation with User Control
CoinRoutes’ Michelle Herman was more cautious about an app that does everything. She argued that specialized services still have a role. She also emphasized the importance of protecting customer information and delivering reliable execution.
The wallet discussion explored how much of a transaction an app should handle for its users. Yana, ChangeNOW’s Head of Business Development & Account Management, pointed to gas requirements as one source of friction in cross-chain swaps.
MetaMask’s representative discussed using AI agents to carry out transactions. Meanwhile, Trezor’s software product lead, Denis, described exploring how a hardware device could let users approve agent-initiated actions.
Denis also cautioned against hiding every detail in the pursuit of a simpler interface. Information should remain available when users need it, he said. This way it’s possible to balance automation with transparency. It will allow users to benefit from AI while retaining control over important transaction decisions.
Crypto Adoption Depends on Privacy, Infrastructure, and Community Growth
On the infrastructure panel, WalletConnect’s Diana Alexandrova argued that everyday payments should not demand technical expertise. “They don’t have to be cryptographers,” she said of users.
Making crypto payments easier also requires reducing the steps between choosing a payment method and completing a transaction. Wallet interfaces must manage technical processes in the background while keeping fees, confirmation status, and transaction details accessible. This balance could help businesses and everyday users adopt blockchain-based payments without needing to understand the underlying infrastructure.
Aztec Labs highlighted privacy as another requirement for wider adoption, pointing out that businesses would not want employee payments publicly visible. Banxa advocated cooperation between specialized infrastructure providers, while RocketX described bringing liquidity from different sources into a unified interface.
A separate discussion on audience growth examined how users would find these products as AI changes search. Media participants described investing more in interviews, podcasts and direct relationships with readers as search traffic became harder to depend on.
CoinEasy offered a more local perspective, saying its Korean community and domestic search presence had limited the impact so far. It also described efforts to reach people through AI tools and expand offline events and physical products for its community.
This approach shows how crypto projects can use local engagement to build trust rather than relying solely on global search visibility. Combining AI discovery with community events may help companies maintain direct relationships with users as digital discovery channels continue to evolve.
Ultimately, crypto super apps will need more than multiple features to become part of everyday life. Convenient payments, strong privacy, reliable execution, and user control will matter just as much as automation. The challenge is making crypto simple enough for everyday use without compromising security or trust.
